Celebrity branding is a marketing strategy – we are looking for celebrities that make a difference in our world and are becoming responsible and selective, this is fashion wisdom
Exiting and fast moving “Social Media Network for Fashion, Style and Creativity” Glossom has highlighted my latest story for VanityTeen starring Cole Mohr. Just another example of how fast and profound the changes are right now in “New Media” when there are more and more ways for independent “publishers / producers” to get their work out there […]
by Per Zennström For a long time now I have been intrigued by the work of Studio Total and their work in communication, PR and advertising and especially their unconventional and highly successful methods using viral marketing and/or guerrilla campaigns. Recently I had the privilege to be Skyping with Per Eriksson from Studio Total on […]
by Per Zennström … Just a “for-fun” juxtapostion of a recent, amazing editorial by master Nick Knight for British Vogue, February 2010. Stylist: Lucinda Chambers, Model: Natalia Vodianova, and all our’s NASA’s recent rendering of the stormy, wintery weather covering most of Europe. (Hint, hint, he’s british !) … as always, more here at 10horses Please […]
The top 10 items and Best-of list of the year 2009 by Per Zennström
In a society where everyone looks the same and originality lacks in everyday life, I find it exciting to see diversity, variance in fashion
Corduroy is one of my all time favorite fabrics! It brings me back to when I was a kid where I owned several kick ass corduroy outfits. Loved my maxi dress (haven’t heard that word in a long time). Wore it to death. Or my orange elephant pants! I felt soooooooo groovy… I believe we […]
How did we come to this juncture in time where the public judges the quality of the product solely on the notoriety of the brand name? We have become obsessive compulsive brand addicts. It has gotten to the point where we would buy a knock-off just to say that we have a known BRAND!
Benjamin and Frédérique called to ask me to participate as a regular on his blog as a Fashion Editor and I said, “Cool, yeah no problem.” I love the idea of being a regular on this blog. So, let me introduce myself… I am isa the designer behind “isa maïsa“. I live in a wonderful […]
Marvin Kanarek shares his impression and feelings after the tragic death of musician and artist Michael Jackson who he never met but new a bit about through common associates.