Some Thoughts about the Fashion Industry and Photography for New Be’s

Christelle Lefranc in “Guardian Angel” © Benjamin-Kanarek

I just wanted to share some thoughts with you regarding getting in to the Fashion and Photo Business with the hope that you garner some sense of perspective regarding this subject.

First of all, from my vantage point and experience, technical savvy will have to be a foregone conclusion, unless you are Karl Lagerfeld and have the money to pay a lighting person and a tech support person to work with you on the shoots. There are many photographers that made it to the top of the heap with literally no technical expertise. They had a flare for putting things together in a way that was novel and unique. I will not name some of these photographers in fear of being sued for slander. None the less, I will say that if you can “SEE

” in a manner that is different to the norm and don’t get too bogged down in technique, that is a good start. If there is a technical challenge based on a theme that you wish to explore and do not know how to accomplish it, you can research how it might be done.

My métier is a very complex and convoluted road of diplomacy, creativity, networking, nepotism and intestinal fortitude. It isn’t the kind of career you start by saying, what gear will I need and how much will I need to invest financially to succeed. It is an art form, that necessitates a passion and a longing to express ones self through story telling. Great Fashion/Beauty/Still Life images are not a cataloguing of products. It is the creation of an image to set a precedent in the social fabric. Very much like music and film.

About Benjamin Kanarek
Fashion and Beauty Photographer. Some of the magazines I have shot for include: VOGUE (China, Portugal, Brazil, Italia, Paris and South America & Mexico editions), RG VOGUE Brazil, Harper’s BAZAAR (China, en Español & Latin America, Hong Kong, Italy editions), L’Officiel Paris, ELLE (Spain, Portugal and Greece editions), Madame Figaro (France), Cosmopolitan (France and Italy editions), Glamour (France), Votre Beauté, Jardin des Modes, Dépêche Mode, New York Daily News, Fashion District News, New York Times Magazine, W (British edition), WWD, Fashion Magazine (Canada), Flare (Canada), Oyster, Tank, WestEast…