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Pre-production

pre-production shooting

Why I HATE Ummm…brella Lighting

Why I HATE Ummm…brella Lighting… If you want to get me to fall asleep, just show me some images shot with umbrella lighting. Now I am not talking Richard Avedon, because Richard Avedon did a lot more than capture images with a single  umbrella, he captured a moment that is so his signature, that anyone […]
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“Le Book” the Bible of the Industry

If you are looking for the ultimate creative source book , look no further. I am posting this for  anyone needing information regarding Ad Agencies, Production Houses, Art Directors, Creative Directors, Model Agencies, Photographers, Stylists, Magazines, Hair and Make Up Artists, Retouching, Post Production Facilities, Studios, Light Rental etc…and at least check out their web […]
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Continuous vs Flash Lighting Flash Lighting in Fashion Photography… Part 4

Now that you have your light set up for the model and the reflection of the object on the background, it is time to determine the ambiance your wish to create. If you are looking for a more “Cinema Noir” look you may wish to isolate the foreground from the background by increasing the out put of the flash on the subject and letting the background go darker by another 1 to 2 stops.
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