The Politics of Fashion Photography Part 21 Choose Your Camp and Choose it Well

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So you have set your goal… You have decided that the magazine you wish to work for is…

Well what ever that magazine is, will be a decision you will have to live with for several years, especially if you reach your goal. I say that, because there is an unwritten law in the Fashion Industry that goes something like this. Now there are exceptions to the rule, but, until you are the next Richard Avedon (May He Rest in Peace), this law is pretty universal. If you are about to say yes to working with let’s say, “….” Magazine Spain, chances are that their competition in Spain “……… …………..” Magazine will not consider you, unless you have something so amazing in your style and have access to all of the Top Celebrities and Models in the world, they will probably take a pass for now.

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There are several exceptions to this rule of course. One of them is that another magazine with a considerably higher status decides to forgive your indiscretion in you choosing to work for that other magazine and forgive your misaligned direction. Or the person who hired you to work at that magazine moves on to another magazine of greater or lesser repute, let’s hope it is the later and decides to bring you along. Or the publishing group who owned that magazine you chose to work with has decided to buy out another very important magazine and allowed one or two of those privileged photographers to migrate to that more up style magazine.

Awe WTF… If you want to shoot for ELLE, go for  ELLE. If you are aiming for Marie Claire, go for Marie Claire. The same goes for all of those great magazines like Numero, W, Vogue, Harper’s BAZAAR, L’Officiel, Tatler, Vanity Fair, Cosmopolitan, etc. You get my gist. It is not easy to migrate.

So when you are planning your future, set your goals and go for them. Do not look in any other direction than your set goal. At some point in the road, you may decide to park elsewhere. But until that time, Bon Voyage.

About Benjamin Kanarek
Fashion and Beauty Photographer. Some of the magazines I have shot for include: VOGUE (China, Portugal, Brazil, Italia, Paris and South America & Mexico editions), RG VOGUE Brazil, Harper’s BAZAAR (China, en Español & Latin America, Hong Kong, Italy editions), L’Officiel Paris, ELLE (Spain, Portugal and Greece editions), Madame Figaro (France), Cosmopolitan (France and Italy editions), Glamour (France), Votre Beauté, Jardin des Modes, Dépêche Mode, New York Daily News, Fashion District News, New York Times Magazine, W (British edition), WWD, Fashion Magazine (Canada), Flare (Canada), Oyster, Tank, WestEast…