One Line of Advice Part 4 Photographers e-mails Do Not Work

E-mail Promotionals

Photographers using E-Mails as a promotional vehicle does not work well. 

In almost all cases, you must make personal contact with the individual you are attempting to do business with, either by phone or commencing a dialogue via a chat vehicle or initiated e-mail communications dialogue.

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About Benjamin Kanarek
Fashion and Beauty Photographer. Some of the magazines I have shot for include: VOGUE (China, Portugal, Brazil, Italia, Paris and South America & Mexico editions), RG VOGUE Brazil, Harper’s BAZAAR (China, en Español & Latin America, Hong Kong, Italy editions), L’Officiel Paris, ELLE (Spain, Portugal and Greece editions), Madame Figaro (France), Cosmopolitan (France and Italy editions), Glamour (France), Votre Beauté, Jardin des Modes, Dépêche Mode, New York Daily News, Fashion District News, New York Times Magazine, W (British edition), WWD, Fashion Magazine (Canada), Flare (Canada), Oyster, Tank, WestEast…

3 thoughts on “One Line of Advice Part 4 Photographers e-mails Do Not Work

  1. My e-promos have worked well in getting work as raising awarness. The person to person contact needs to be part of this too. No one “Thing” does it all.

    I sent out a promo that was actually a video & got booked on a 3 day “stills” only job that afternoon. Huh? Of course this person has been getting my promos for 4-5 years, the video finally pushed them over the edge.

  2. Benjamin,

    Usually, I agree with you, but in this case I don’t.  Using email as a promotional vehicle has worked for me quite well. Combined with a direct mail campaign and aggressive in-person promotion it has done well for me.  You can’t expect a 50%, or even 10%, response rate from emails, but if a single email campaign brings in 5-10 responses, it’s done it’s job.

    I do, however, agree with you that after that initial contact, you must initiate a phone call or in-person meeting.


  3. Except when they do. Success and failure in marketing rarely have much to do with the delivery method and have much more to do with the content. I know too many shooters who are very successful with email.

    Work is quality and targeted. Research is a must. Content is relevant. 

    Stating that email does not work simply doesn’t work… cause in some cases it does.

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