Emmanuelle Alt is writing her own ticket for VOGUE Paris. I was not expecting a fundamental change in the Editorial Direction being that she has been the Fashion Director of the magazine for over ten years and collaborating with Carine Roitfeld. Thus the assumption that there would be little change from the status quo. However, the April 2011 issue of VOGUE Paris gives a clear new direction; bye bye porno chic, provocation, unjustified nudity, welcome softness, lifestyle, casual clothing. Emmanuelle’s approach is more consensual and obviously more commercial, which the fashion customer might find more accessible.
I want to show in French Vogue more and more a lot of clothes … It’s a different point of view, but nobody gave me a mission to change it or make it more commercial. she stressed in her WWD’s interview
Her vision of fashion is also conditioned by the choice of photographers she has decided to collaborate with and thus don’t expect any radical changes in those she has already worked with.
I want to keep the quality, the photographers we work with—David Sims, Mert and Marcus, Mario Testino, and Bruce Weber. I don’t think there should be radical changes. The magazine should still be chic and sophisticated. VOGUE.com interview
There has been one huge surprise however… The Return of Hans Feurer in VOGUE Paris is great news and a welcome change.
Hans Feurer’s style is easily recognizable:
- Outdoor shoots, long lenses, grainy film aspect, blurred background, sharp on the model (bokeh effect), sunrise or sunset light and often with the introduction of back light and flare.
This style was in “VOGUE” in the 70’s and 80’s and has come back in to fashion since certain internet bloggers started to photograph street fashion a few years ago. The styling often associated with his photography is ethnic, tribal in wildly natural spaces. However, he can express himself in a more urban environment as he did recently in French VOGUE with Supermodel Anja Rubik.
Feurer, a highly renowned fashion photographer in the 70s and 80s, is Swiss born and studied photography in London. In the ’60s, he became a photographer for British Vogue, Vogue Paris, US Vogue, Marie Claire, French Elle… He photographed most of the major supermodels from Claudia Schiffer to Laetitia Casta with Yasmeen Ghauri, Christy Turlington… He launched Amber Valletta in French Elle Magazine.
Who do you dream to photograph?
– I had the chance to work with the most beautiful women in the world from Pat Cleveland, Christy Turlington to Stephanie Seymour… Kate Moss is the only one that I haven’t photographed. Excerpt of his interview in the Contributor Section of French VOGUE April 2011.
I would add “so Far”… , but I have the feeling that with his statement in the Contributor Section of the magazine, this omission will be repaired quickly enough.
Some of his archives
In the early 60’s, he was assisted by French Photographer Patrick Demarchelier. Hans Feurer is also renowned for his collaboration with Kenzo for several of their Ad Campaigns in the 70’s and 80’s and was well known for his shooting of lingerie and swimsuits in a beach environment. In 1974, he directed the famous Pirelli Calendar.
Over the past few years Hans Feurer is back on track with magazines the likes of Numéro, I-D and VOGUE China, etc…
I really appreciate the fact that Emmanuelle Alt went for the original “Real Deal” photographer rather than one of the numerous copies amongst the younger fashion photographers emulating his and Eddy Kohli‘s style.