“Getting Intimate” Video Interview with Christophe Lafarge, CEO of “Agence H”, Advertising Agency

Agence H

Getting Intimate with…

Christophe Lafarge from Agence H

Christophe, the charismatic co-Founder & CEO of Paris based “Agence H” and Multiple Awards Winning Ad Campaigns gave Benjamin Kanarek Blog an exclusive video interview. Agence H is part of the HAVAS Worldwide Group of Advertising Agencies.

Christophe shares his insight and vision in to the workings of the high end spectrum of the advertising game. He reveals his philosophy, creative approaches and the behind the brand messages of three of his clients…

  • CITROËN Cars,
  • KRYS Optical Stores,
  • and MATYS Jewelry.

The Cannes Lion Festival (Advertising Awards), which is running from 17 to June 23, 2012, have nominated the Citroën TV commercial featured in the interview “DS5, L’Orchestre”.
The letter “H” comes from Hybrid, meaning diversity, short circuit and innovation. Short circuit is meant to be understood in two ways: short circuit and the use of diversity as a means of evoking new ideas.
H is an agency of a different kind that mixes and hybridizes every aspect of communications. Its main clients, Citroën, Darty, Krys, Lascad, transavia.com, Acadomia, Marques Avenue, Dunlopillo, De Dietrich… have been joined over the past year by Crédit Mutuel, Hadopi, Orpi, Pokerstars, Maty, the STIF… After winning 14 international prizes for the film”Citroën C3 le Parking”, the agency was also awarded in 2010 at 10 international festivals with 2 lions at the International Advertising Festival in Cannes for the film “Citroën The dog”, 3 épica, 2 Eurobest, 1 Clio Award.

Citroën Picasso “The dog” – 2010

About Frederique Renaut
Born in Paris, France, Fashion & Beauty Director for benjaminkanarekblog.com Frédérique Renaut wears 2 hats: 1/ Consultant in Communication for the Luxury Industry specialized in International Communication, Media & Advertising, 2/ Creative Direction, Video Direction for Fashion and Beauty shoots for publications like VOGUE & Harper's BAZAAR. She has also worked as an International Executive Manager for major cosmetics brands (Jean-Paul Gaultier, Issey Miyake and Narciso Rodriguez fragrances) and Couture Houses (Yves Saint Laurent, Louis Féraud & Givenchy by Alexander McQueen).