The Artist, The Great Gatsby, The Roaring Twenties Fashion Trend for Spring-Summer 2012

Natasha Poly in Gucci SS 2012 © Monica Feudi
One of the most uproarious Fashion Trends for Spring-Summer 2012 from the New York, London, Milan and Paris Runways is an array of silhouettes, styles, colors and textures directly inspired from the Roaring Twenties.
Art Deco, Retro Feel,

It all started in New York with the Spring Summer 2012 collections, from the Hollywood glitter and glam inspiration to the modern fluid silhouettes of BCBG Max Azria to the Daisy Buchanan feel directly taken from “The Great Gatbsy”, Ralph Lauren Collection. This is by no means new territory for Ralph Lauren who designed the Men’s Wardrobe for the original movie with the unforgettable Robert Redford and Mia Farrow, directed by Jack Clayton back in 1974.

20’s Trend at Ralph Lauren Spring Summer 2012
Jill Stuart, BCBG Max Azria, Carolina Herrera, Marchesa SS 2012

The London show followed with dazzling beaded and fringe flapper dresses from Matthew Williamson and Milan with the most Art Deco influenced evening fringe dresses at Etro and Gucci.

House of Holland, Mark Fast, Julien McDonald, Temperley London, Matthew Williamson SS 2012
Alberta Ferretti, Armani, Roberto Cavalli, Etro, Gucci SS2012

Paris might have been the least literal in interpreting that 20’s flow. Pedro Lourenço, Chloé, Chanel and few items from Louis Vuitton as well as Yves Saint Laurent  completed a total roaring twenties wardrobe.

Paris – Pedro Lourenço, Chanel, Louis Vuitton, Chloe, Yves Saint-Laurent Spring-Summer 2012

Good Timing or just Synchronicity?

The international success of the french movie “The Artist” featuring Bérénice Béjo and Jean Dujardin, directed by Michel Hazanavicius, is with no doubt reinforcing the feel of a new Charleston era.

The film gained serious world wide notoriety where Jean Dujardin won the Best Actor Award in Cannes in 2011 where the film premiered. Aside from the commercial success of the movie which is a tribute to the Black and White silent Hollywood films from the 20’s, we just had confirmation this evening that “silence is golden” where “the Artist” walked off with 3 Golden Globe Awards from 6 Nominations:

  • Best Motion Picture – Musical or Comedy
  • Best Actor – Motion Picture Musical or Comedy for Jean Dujardin
  • Best Original Score for Ludovic Bource
Michel Hazanavicius & Actress and Wife Bérénice Bejo @ The Golden Globes 2012
Jean Dujardin & Actress and Wife Alexandra Lamy @ The Golden Globes 2012

For the Oscars, we will have to wait… February 26th, for Academy Awards 2012.

Jean Dujardin on the Set of the Late Show hosted by Jimmy Fallon

Leonardo DiCaprio as Jay Gatsby and Carey Mulligan as Daisy Buchanan © Warner Bros.

The remake of “The Great Gatsby”

We will end 2012 with the Remake of “The Great Gatsby” under the Direction of Baz Luhrmann with Leonardo DiCaprio and Carey Mulligan.

The Roaring Twenties were a short period in history (1919-1929). It was a time of unrest, enthusiasm, anxiety, emancipation of women and turmoil in all areas of the social fabric. Everything seemed possible where modern technology, especially with automobiles, moving pictures and radio during the Golden Twenties, was considered a panacea. But   it was also the time that lead up to the Great Depression which I feel has a frightening resemblance to our own epoque…

“The Great Gatsby” directed by Jack Clayton in 1974

Runway Photos by Yannis Vlamos, Monica Feudi and Marcus Tondo


About Frederique Renaut
Born in Paris, France, Fashion & Beauty Director for Frédérique Renaut wears 2 hats: 1/ Consultant in Communication for the Luxury Industry specialized in International Communication, Media & Advertising, 2/ Creative Direction, Video Direction for Fashion and Beauty shoots for publications like VOGUE & Harper's BAZAAR. She has also worked as an International Executive Manager for major cosmetics brands (Jean-Paul Gaultier, Issey Miyake and Narciso Rodriguez fragrances) and Couture Houses (Yves Saint Laurent, Louis Féraud & Givenchy by Alexander McQueen).