Pedro Lourenço’s Debut in Paris lensed by Benjamin Kanarek for RG VOGUE Brazil

It seems that Paris is going through a Trade Deficit in Fashion lately. Numerous Designers from outside of France are coming to Paris to take over French old Brands like Phoebe Philo at Céline, the revival of the centenary brand Madeleine Vionnet now shortened to  just “Vionnet” by Rodolfo Paglialunga and recently Giles Deacon at Ungaro. They also often present their own Collection like Manish Arora from India and Gareth Pugh from the UK… Is Paris no longer able to produce and support a new generation of Fashion Designers?

In the meantime other Designers are beginning to occupy the market. One of them did an astonishing entry into the last Paris Fashion Week Show.

Pedro Lourenço, a Brazilian of 19 years old, presented his first Parisian Collection and cut the umbilical cord from his parents. Both of whom are considered Brazil’s leading designers; his Father Reinaldo Lourenço and his Mother Gloria Coelho. They never pushed him to enter in to the metier, but gave him all the tools and support he needed. He has designed clothing since the age of 12 and has been presenting his Collections in São Paulo since 2005!

And as for support, he has the best one can wish for…

– Brana Wolf, the American Harper’s Bazaar’s editor-at-large was not only supportive but also quite involved in his first presentation in Paris.

– KCD, the very affluent fashion’s prominent public relations and event production firm run by Ed Filipowski and Julie Mannion.

As an aggregate team effort, they were able to pull off a promising first collection. It showed a strong and assertive direction and quite mature for a 19 year old. Pedro told us in perfect English, that his influences were, “Diana the Huntress and the architect, Oscar Niemeyer.” Pedro also speaks a perfect French, Portuguese being his mother tongue.

He loves contemporary architecture, building materials and finds quite a few similarities in Fashion Design. The thick leather contrasts with a touch of metal, organza, velvet and rubber. Optical effects are given by the military applied ornament similar to Venetian Blinds, the range of colors he plays with: from beige, to dark brown, black and flesh-tones as well as see through organza tops with suspended leather geometrical trimming.

The model casting was also quite impressive for a first show in Paris. Getting the “It Girl” of the Paris Fashion Week: Jac to open his show, followed by Constance Jablonski (one of the new Estée Lauder’s faces), Jacklyn Jablonski, Sigrid Agren, etc…

But with all the support he gets, can he go wrong?

Financial difficulties and constraints are often compelling for the designer who has to find creative solutions to keep their businesses afloat…

Keep an eye on Pedro Lourenço, he might be the first ever son of known designers with talent and who is able to break through and last in the Fashion Industry.

Pedro Lourenço – Fall/Winter 2010-2011 Collection photographed by Benjamin Kanarek for RG VOGUE Brazil

Pedro Lourenço – Fall-Winter 2011/2012 Collection Video

Pedro Lourenço – Spring-Summer 2011 Collection Video

Pedro Lourenço First Show during Paris Fashion Week – Fall-Winter 2010/2011 Collection Video

Pedro Lourenço’s first Collection at the age of 12 – Fall-Winter 2003

About Frederique Renaut
Born in Paris, France, Fashion & Beauty Director for Frédérique Renaut wears 2 hats: 1/ Consultant in Communication for the Luxury Industry specialized in International Communication, Media & Advertising, 2/ Creative Direction, Video Direction for Fashion and Beauty shoots for publications like VOGUE & Harper's BAZAAR. She has also worked as an International Executive Manager for major cosmetics brands (Jean-Paul Gaultier, Issey Miyake and Narciso Rodriguez fragrances) and Couture Houses (Yves Saint Laurent, Louis Féraud & Givenchy by Alexander McQueen).