My second advertising campaign for Swedish Top Hair & Beauty Salon Mika’s Koivisto-Karlsson, as always creative direction by Tony Lundström & Jenny Karlsson using a whole slew of Mika’s models, notably Klara wester, Alina & Linnea Hellbom…
This time around, we were influenced by the Andy Warhol factory look + your the “extended family” concept + as well as an obvious “homage” to image maker Jean-Gaul Goude’s iconic Grace Jones nightclubbing” cover…