{"id":814,"date":"2009-07-19T14:19:06","date_gmt":"2009-07-19T12:19:06","guid":{"rendered":"https:\/\/thebkmag.com\/?p=814"},"modified":"2009-07-19T14:19:06","modified_gmt":"2009-07-19T12:19:06","slug":"why-i-hate-umbrella-lighting","status":"publish","type":"post","link":"https:\/\/thebkmag.com\/rebuild\/technical-tips\/why-i-hate-umbrella-lighting\/","title":{"rendered":"Why I HATE Ummm&#8230;brella Lighting"},"content":{"rendered":"<p style=\"text-align: justify;\">Why I HATE Ummm&#8230;brella Lighting&#8230;<\/p>\n<p style=\"text-align: justify;\">If you want to get me to fall asleep, just show me some images shot with<strong><em> <a title=\"Umbrella Lighting\" href=\"http:\/\/farm3.static.flickr.com\/2041\/1546512464_7d544aaf5b.jpg\" target=\"_blank\">umbrella lighting.<\/a><\/em><\/strong> Now I am not talking <strong><em><a title=\"Richard Avedon\" href=\"http:\/\/www.richardavedon.com\/\" target=\"_blank\">Richard Avedon<\/a><\/em><\/strong>, because Richard Avedon did a lot more than capture images with a single\u00a0 umbrella, he captured a moment that is so his signature, that anyone else attempting to copy would be dwarfed by the sheer magnitude of what Avedon accomplished.<\/p>\n<p style=\"text-align: justify;\">Umbrella lighting is the &#8216;WalMart&#8217; or the &#8216;Ford Pinto&#8217; of lighting for me. It is the horrible gig at the Holiday Inn, where some dried up ex alcoholic is attempting to make a come back singing &#8220;I Will Survive&#8221; to a bunch of totally miserable accountants congregating for their annual convention.<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"580\" height=\"485\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/ZBR2G-iI3-I&amp;hl=fr&amp;fs=1&amp;rel=0&amp;hd=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><\/object><\/p>\n<p style=\"text-align: justify;\">Umbrella light is that really bad hair do or dress that can only be seen in some totally kitsch boutique in Boise, Idaho.\u00a0 It is that Wedding photo that we have all grown to, ah, hmmm, Love?<\/p>\n<p style=\"text-align: justify;\">It smacks of hey, I am now a photographer because I now own a couple of studio lights and have to have this because if I don&#8217;t I won&#8217;t be considered credible and it will impress anyone who doesn&#8217;t know any better and the bigger the better types&#8230;<\/p>\n<p style=\"text-align: justify;\">Ah, give me that umbrella to be very, very safe and to not upset the REAL serious photographers out there that believe that you have to have a reflector to kick in some light in to &#8220;THAT&#8221; shadow area, otherwise it is NOT a technically good image.<\/p>\n<p style=\"text-align: justify;\">What is even worse is that those who MUST HAVE an umbrella, will almost certainly have a&#8230;&#8221;Da Da Da Da\u00a0 <a title=\"Soft Box\" href=\"http:\/\/www.5min.com\/Video\/How-to-Choose-a-Softbox-for-your-Studio-72416596\" target=\"_blank\"><em><strong>Soft-box!<\/strong><\/em><\/a>!!&#8221;\u00a0 Now THAT is really impressive.\u00a0 Every time I see a set up with a soft-box and the &#8220;UMBRELLA&#8221; I pop the proverbial CHUBBY and have to sit down, as to not expose by excitement.<\/p>\n<p style=\"text-align: justify;\">Now, if somebody were to say to me, &#8220;Hey check out what I did with this umbrella!&#8221;\u00a0 that would totally blow me away, I would be so F&#8217;ing pleased. But at this point in time, I have seen nothing but flat, boring, pedestrian, predictable, unassuming, dull and flat out knock me out with a VALIUM the size of a HOCKEY PUCK images.<\/p>\n<p style=\"text-align: justify;\">Hey, but who knows.\u00a0 Given that surprises do happen, I&#8217;m open to the possibilities.<\/p>\n<p style=\"text-align: justify;\">Surprise me.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why I HATE Ummm&#8230;brella Lighting&#8230; If you want to get me to fall asleep, just show me some images shot with umbrella lighting. Now I am not talking Richard Avedon, because Richard Avedon did a lot more than capture images with a single\u00a0 umbrella, he captured a moment that is so his signature, that anyone else attempting to copy would be dwarfed by the sheer magnitude of what Avedon accomplished. Umbrella lighting is the &#8216;WalMart&#8217; or the &#8216;Ford Pinto&#8217; of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[654],"tags":[661,36,653],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/07\/flower-gothlolipurpleumbrella.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paG8MM-d8","jetpack-related-posts":[{"id":3603,"url":"https:\/\/thebkmag.com\/rebuild\/photography\/prelude-to-discussion-about-light-darkness-life-death-reincarnation-other-notions-stay-tuned\/","url_meta":{"origin":814,"position":0},"title":"A Prelude to a Discussion about Light, Darkness, Life, Death, Reincarnation and other Notions. Stay Tuned&#8230;","author":"Benjamin Kanarek","date":"December 28, 2009","format":false,"excerpt":"Richard Avedon Parts 2 through 9 below Dark, Light Light, Dark Dark, Light Light, Dark Dark, Light Light, Dark Dark, Light Light, Dark Dark, Light Light, Dark Dark, Light Light, Dark Dark, Light Light, Dark Dark, Light Light, Dark Dark, Light Light, Dark Dark, Light Light, Dark Dark, Light Light,\u2026","rel":"","context":"In &quot;Photography&quot;","block_context":{"text":"Photography","link":"https:\/\/thebkmag.com\/rebuild\/category\/photography\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/12\/IGP04772.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/12\/IGP04772.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/12\/IGP04772.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/12\/IGP04772.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3640,"url":"https:\/\/thebkmag.com\/rebuild\/technical-tips\/kinds-lighting-accessories-needed-sculpt-paint-light-part-2\/","url_meta":{"origin":814,"position":1},"title":"What Kinds of Lighting Accessories are Needed to Sculpt or Paint with Light? Part 2","author":"Benjamin Kanarek","date":"January 3, 2010","format":false,"excerpt":"When attempting to control lighting, it is important to decide which part of the subject area you wish to light or which sector will have a greater amount of light to draw the eye to.\u00a0 Now this can also be perceived as, which part of the image will be shaded\u2026","rel":"","context":"In &quot;Technical Tips&quot;","block_context":{"text":"Technical Tips","link":"https:\/\/thebkmag.com\/rebuild\/category\/technical-tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/01\/sleeping1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1135,"url":"https:\/\/thebkmag.com\/rebuild\/technical-tips\/umbrella-photography-light-controversy\/","url_meta":{"origin":814,"position":2},"title":"The &quot;Umbrella Light&quot; Controversy","author":"Benjamin Kanarek","date":"August 6, 2009","format":false,"excerpt":"I never would have expected that sharing my \"generalist\" view of a photography lighting technique could cause such a stir. Now in reading many of the responses to my essay, it seems that I could perhaps give greater clarification to what I stated.","rel":"","context":"In &quot;Technical Tips&quot;","block_context":{"text":"Technical Tips","link":"https:\/\/thebkmag.com\/rebuild\/category\/technical-tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/08\/Black-Sky-White-Soul-8.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/08\/Black-Sky-White-Soul-8.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/08\/Black-Sky-White-Soul-8.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/08\/Black-Sky-White-Soul-8.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":31816,"url":"https:\/\/thebkmag.com\/rebuild\/bkblog\/happy-birthday-diana-vreeland\/","url_meta":{"origin":814,"position":3},"title":"Happy Birthday Diana Vreeland","author":"Benjamin Kanarek","date":"September 29, 2014","format":false,"excerpt":"If you don't know who Diana Vreeland was, just GOOGLE her name. She must be considered one of the most iconic social trend setters of the 20th Century","rel":"","context":"In &quot;BKBlog&quot;","block_context":{"text":"BKBlog","link":"https:\/\/thebkmag.com\/rebuild\/category\/bkblog\/"},"img":{"alt_text":"Diana Vreeland","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2014\/09\/diana-vreeland-6-419x450.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":304,"url":"https:\/\/thebkmag.com\/rebuild\/photography\/proximity-factor-some-advice-choose-right-place-establish-yourself-fashion-photographer\/","url_meta":{"origin":814,"position":4},"title":"The Proximity Factor&#8230; Some Advice to Choosing the Right Place to Establish yourself as a Fashion Photographer","author":"Benjamin Kanarek","date":"June 24, 2009","format":false,"excerpt":"The influence of the city you have chosen to work in as a fashion photographer will have a great effect on the quality of your pictures. Some Advice to choosing the right place.","rel":"","context":"In &quot;Photography&quot;","block_context":{"text":"Photography","link":"https:\/\/thebkmag.com\/rebuild\/category\/photography\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2009\/06\/Dovima-elephants-Dress-Christian-Dior-shot-Paris-Cirque-Hiver-Paris-1955-Richard-Avedon-300x374.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":15605,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/politics-fashion-photography-part-21-choose-your-camp-well\/","url_meta":{"origin":814,"position":5},"title":"The Politics of Fashion Photography Part 21 Choose Your Camp and Choose it Well","author":"Benjamin Kanarek","date":"April 10, 2011","format":false,"excerpt":"All \u00a9 Apply So you have set your goal... You have decided that the magazine you wish to work for is... Well what ever that magazine is, will be a decision you will have to live with for several years, especially if you reach your goal. I say that, because\u2026","rel":"","context":"In &quot;Luxury, Fashion Industry&quot;","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/04\/spread_An1k3I-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/04\/spread_An1k3I-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/04\/spread_An1k3I-1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts\/814"}],"collection":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/comments?post=814"}],"version-history":[{"count":0,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts\/814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/media\/820"}],"wp:attachment":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/media?parent=814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/categories?post=814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/tags?post=814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}