{"id":7826,"date":"2010-04-30T10:36:23","date_gmt":"2010-04-30T08:36:23","guid":{"rendered":"https:\/\/thebkmag.com\/?p=7826"},"modified":"2010-04-30T10:36:23","modified_gmt":"2010-04-30T08:36:23","slug":"mood-boards","status":"publish","type":"post","link":"https:\/\/thebkmag.com\/rebuild\/photography\/mood-boards\/","title":{"rendered":"Mood Boards"},"content":{"rendered":"

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I was asked what a Mood Board is and how it differs from a Story Board. This may seem convoluted but this is how I described what a Mood Board is:<\/p>\n

A Mood Board, unlike a Story Board, does not indicate a progression of images that will actually be shot, nor the actual setting. What it does do is describe a flavour or nuance of what the ambience of the image will be. It gives one an idea of your intention. It is akin to an interior designer showing colour and texture codes to their clients. It is not a specific chronological plan or set design as would be established in a story board, which is more akin to a visual script. It is a visual and sensory direction. It uses metaphor’s and analogies rather than concrete specific and pragmatic details. Mood boards are being asked of by editors more and more these days to assist them in understanding the direction you are considering and help them decide if that is the direction they wish to explore as well.<\/p>\n

Above example from Designer Direction<\/a><\/span><\/em><\/address>\n

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I was asked what a Mood Board is and how it differs from a Story Board. This may seem convoluted but this is how I described what a Mood Board is: A Mood Board, unlike a Story Board, does not indicate a progression of images that will actually be shot, nor the actual setting. What it does do is describe a flavour or nuance of what the ambience of the image will be. It gives one an idea of your […]<\/p>\n","protected":false},"author":1,"featured_media":7847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[37],"tags":[32,826,653],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/04\/dark-hours1.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paG8MM-22e","jetpack-related-posts":[{"id":16313,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/sexy-seductive-stylish-stella-mccartney\/","url_meta":{"origin":7826,"position":0},"title":"Sexy, Seductive, Stylish and Spacy Stella McCartney","author":"Benjamin Kanarek","date":"April 24, 2011","format":false,"excerpt":"Or... The Day the Earth Stood Still Stella McCartney has been evolving creatively at an incredibly rapid pace. She has really come in to her own and nothing else she has done speaks as loudly as her last Fall-Winter 2011 Collections. 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Swimsuit by Princess Tam Tam, Necklace by Clara Jasmine","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2013\/08\/Timea-photographed-by-Indi-L.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2013\/08\/Timea-photographed-by-Indi-L.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2013\/08\/Timea-photographed-by-Indi-L.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2013\/08\/Timea-photographed-by-Indi-L.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":4049,"url":"https:\/\/thebkmag.com\/rebuild\/benjamin-kanarek-work\/in-the-mood-the-comic-book-rendition\/","url_meta":{"origin":7826,"position":3},"title":"\u201cIn the Mood\u201d the Comic Book Rendition","author":"Benjamin Kanarek","date":"January 19, 2010","format":false,"excerpt":"Here is my Comic Book rendition of the film \"In the Mood for Love\" by Wong Kar-Wai that I shot for \"West East Magazine\" and decided to put to the music track used in this sumptuous film.","rel":"","context":"In "Benjamin Kanarek Work"","block_context":{"text":"Benjamin Kanarek Work","link":"https:\/\/thebkmag.com\/rebuild\/category\/benjamin-kanarek-work\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2010\/01\/in-the-mood-for-love-by-benjamin-kanarek-1-560x368.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2010\/01\/in-the-mood-for-love-by-benjamin-kanarek-1-560x368.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2010\/01\/in-the-mood-for-love-by-benjamin-kanarek-1-560x368.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":12343,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/stylist-eyes-ears-fashion-industry\/","url_meta":{"origin":7826,"position":4},"title":"The Stylist – Your Eyes and Ears of the Fashion Industry – Part 2","author":"Benjamin Kanarek","date":"December 15, 2010","format":false,"excerpt":"You might know them as a Stylist, Photo Stylist, Fashion Stylist, Fashion Editor, Fashion Coordinator or Accessory Stylist - 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