{"id":7678,"date":"2010-04-24T15:21:29","date_gmt":"2010-04-24T13:21:29","guid":{"rendered":"https:\/\/thebkmag.com\/?p=7678"},"modified":"2010-04-24T15:21:29","modified_gmt":"2010-04-24T13:21:29","slug":"xx-elle","status":"publish","type":"post","link":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/xx-elle\/","title":{"rendered":"XX ELLE"},"content":{"rendered":"

Fashion silhouettes and the models used in most spreads in all of the major Fashion Magazines are generally quite sleek. Woman who read these magazines aspire to the precedents set by these Trend Makers. It is more often than not very frustrating for the readership to have to live up to the standards being set by those influential glossies.<\/span><\/p>\n

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Pharmaceutical and cosmetics companies make a fortune on their magic formula’s, which they regularly advertise in the Beauty or Fitness sections of ELLE, VOGUE, Harper’s BAZAAR, Marie Claire, etc… The income generated by catering to lose weight\u00a0and the associated regimes to do so are astronomical. Considering that purchasing one advertising page in one of the above giants cost between $25-35k, you can now begin to calculate the importance of this sector. The Dove campaign is a case in point. But, the problem up to now has been, although weight lose regimes are advertised, the magazines do not really cater to the present physical state of a large sector of the potential readership population. In fact, they more often than not alienate those potential adopters of the Mega-Magazines, by not directly communicating with them. They treat Plus Sized woman as a malady and not a normal fact of life, thus alienating them even more so.<\/p>\n

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Hungry by Crystal Renn<\/em><\/span><\/dd>\n<\/dl>\n

However, there has been some stirring amongst the general female populace and some magazines are starting to react. Most recently with French Marie Claire’s’ Special Un-retouched April 2010<\/a> Issue and in the March 26th, 2010 French ELLE (a weekly), they grace the cover with XXL Model Tara Lynn at FORD Agency. To say it was a cultural shock, would be an understatement. We have become so accustomed to size “0” models featured on most covers that the shock and awe stopping power of this one became a huge seller, outselling their average weekly sales by a Large Margin… No Pun Intended.<\/p>\n

Why did the ELLE cover create such a stir? Well first off, being that the model was not a recognizable celebrity, people had to look more closely at what many would ask, “who is this larger than what I have been accustomed to classic model they generally show, doing on this cover?” Secondly, breaking with convention is a sure way of getting people to stand up and take notice. Thirdly, it is a paradigm shifting and powerful statement being made by one of the Big 4 most influential magazine conglomerates in the world.<\/p>\n

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Historically, there have been several magazines and web-zines dedicated to large sized women wear such as, Plus Model Magazine<\/a>, Daily Venus Deva<\/a>, Plus Size Clothing Magazine, Lou Lou<\/a> and several others, but it is quite rare when a mainstream major fashion or trendy press magazine, features full figured women. Perhaps this is indicative of a new trend, which will allow the majors to increase their readership. It wouldn’t surprise me if ELLE were to do a special supplement for Plus Size Fashion.<\/p>\n

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Miss Dirty Martini by Karl Lagerfeld for V Magazine<\/span><\/em>\u00a0<\/dd>\n<\/dl>\n

Recently Chanels’ Karl Lagerfeld shot international burlesque star Miss Dirty Martini<\/a> for “V” Magazine<\/a> at the Chanel Fashion House in Paris. The LOVE magazine gave gloriously and voluptuously round Beth Ditto<\/a> a cover as well.<\/p>\n

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Beth Ditto by Mert & Marcus<\/em><\/span><\/address>\n<\/dd>\n<\/dl>\n

Ford Model’s Crystal Renn’s book Hungry<\/a> addresses these issues head on. Are we seeing a trend here? Or are we just witnessing a blip on the screen. Time will tell. But in the mean time, don’t throw out those XXL tee shirts you have hiding in the bottom drawer…<\/p>\n

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Jacklyn Jablonski opposing Crystal Renn by Terry Richardson<\/em><\/span><\/address>\n<\/dd>\n<\/dl>\n

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We have become accustomed to size 0 models but plus sized women are getting more and more in demand by Fashion Magazines<\/p>\n","protected":false},"author":1,"featured_media":7751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[19,205],"tags":[705,821,230,805,822,823,174,824],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/04\/ELLE-Large-Cover-David-Oldham.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paG8MM-1ZQ","jetpack-related-posts":[{"id":15605,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/politics-fashion-photography-part-21-choose-your-camp-well\/","url_meta":{"origin":7678,"position":0},"title":"The Politics of Fashion Photography Part 21 Choose Your Camp and Choose it Well","author":"Benjamin Kanarek","date":"April 10, 2011","format":false,"excerpt":"All \u00a9 Apply So you have set your goal... You have decided that the magazine you wish to work for is... Well what ever that magazine is, will be a decision you will have to live with for several years, especially if you reach your goal. I say that, because\u2026","rel":"","context":"In "Luxury, Fashion Industry"","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/04\/spread_An1k3I-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/04\/spread_An1k3I-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/04\/spread_An1k3I-1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":25082,"url":"https:\/\/thebkmag.com\/rebuild\/benjamin-kanarek-work\/dani-seitz-video-interview-vogue-portugal-on-the-set-of-benjamin-kanarek\/","url_meta":{"origin":7678,"position":1},"title":"Dani Seitz Video Interview for VOGUE Portugal, on the set of Benjamin Kanarek","author":"Benjamin Kanarek","date":"March 16, 2012","format":false,"excerpt":"On the set of the shooting \"Candy Colour\" by Benjamin Kanarek, Dani gives an exclusive video interview for VOGUE Portugal and Benjamin Kanarek Blog","rel":"","context":"In "Benjamin Kanarek Work"","block_context":{"text":"Benjamin Kanarek Work","link":"https:\/\/thebkmag.com\/rebuild\/category\/benjamin-kanarek-work\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/03\/Dani-Seitz-interview-screen-capture1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/03\/Dani-Seitz-interview-screen-capture1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/03\/Dani-Seitz-interview-screen-capture1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/03\/Dani-Seitz-interview-screen-capture1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":20874,"url":"https:\/\/thebkmag.com\/rebuild\/benjamin-kanarek-work\/interview-model-anne-sophie-monrad-set-vogue-portugal-benjamin-kanarek\/","url_meta":{"origin":7678,"position":2},"title":"Interview of Model Anne-Sophie Monrad, on the set of VOGUE Portugal by Benjamin Kanarek","author":"Benjamin Kanarek","date":"October 18, 2011","format":false,"excerpt":"Benjamin Kanarek recently photographed Anne-Sophie Monrad for VOGUE Portugal. During this shooting Anne-Sophie opened up for an exclusive interview for VOGUE Portugal and the Benjamin Kanarek Blog. Discover the video here.","rel":"","context":"In "Benjamin Kanarek Work"","block_context":{"text":"Benjamin Kanarek Work","link":"https:\/\/thebkmag.com\/rebuild\/category\/benjamin-kanarek-work\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/10\/Anne-Sophie-Monrad-by-Benjamin-Kanarek-560x725.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/10\/Anne-Sophie-Monrad-by-Benjamin-Kanarek-560x725.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/10\/Anne-Sophie-Monrad-by-Benjamin-Kanarek-560x725.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1220,"url":"https:\/\/thebkmag.com\/rebuild\/photography\/is-shooting-for-a-bad-magazine-good\/","url_meta":{"origin":7678,"position":3},"title":"Is Shooting for a Bad Magazine Good?","author":"Benjamin Kanarek","date":"August 11, 2009","format":false,"excerpt":"Today on a generalist Photo Forum under the Portrait Fashion category, someone from a small independent and in my opinion based on what I saw on their web site, not very good fashion magazine, placed an ad for photographers for their magazine. Now that seemed strange in the first place,\u2026","rel":"","context":"In "Photography"","block_context":{"text":"Photography","link":"https:\/\/thebkmag.com\/rebuild\/category\/photography\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/08\/magazines.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7488,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/politics-fashion-photography-part-4\/","url_meta":{"origin":7678,"position":4},"title":"The Politics of Fashion Photography Part 4","author":"Benjamin Kanarek","date":"April 8, 2010","format":false,"excerpt":"Model Agencies As you may already know, if you want a credible model, you will have to go through a model agency. But in the Politics of Fashion, nobody is more adept to playing the game and playing it extremely well as Model Agencies. If you ever thought that it\u2026","rel":"","context":"In "Luxury, Fashion Industry"","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/04\/Model.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/04\/Model.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/04\/Model.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/04\/Model.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":805,"url":"https:\/\/thebkmag.com\/rebuild\/photography\/fashion-magazines-a-short-list\/","url_meta":{"origin":7678,"position":5},"title":"Fashion Magazines…a short list","author":"Benjamin Kanarek","date":"July 19, 2009","format":false,"excerpt":"This is a short list of fashion magazines. Name Country Year Websites AneCan Japan 2007 www.anecan.tv Anokhi India 2009 Burda Fashion Germany 1950 burdafashion.com CanCam Japan 1981 Classy Japan 1984 Complex United States 2002 www.complex.com Cosmode Japan c. 2002 www.cosmodeonline.com Dazed & Confused United Kingdom 1992 The Delineator (defunct) United\u2026","rel":"","context":"In "Photography"","block_context":{"text":"Photography","link":"https:\/\/thebkmag.com\/rebuild\/category\/photography\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/07\/vogue.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts\/7678"}],"collection":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/comments?post=7678"}],"version-history":[{"count":0,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts\/7678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/media\/7751"}],"wp:attachment":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/media?parent=7678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/categories?post=7678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/tags?post=7678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}