{"id":7229,"date":"2010-03-31T00:36:57","date_gmt":"2010-03-30T22:36:57","guid":{"rendered":"https:\/\/thebkmag.com\/?p=7229"},"modified":"2010-03-31T00:36:57","modified_gmt":"2010-03-30T22:36:57","slug":"casting-chosing-right-model","status":"publish","type":"post","link":"https:\/\/thebkmag.com\/rebuild\/uncategorized\/casting-chosing-right-model\/","title":{"rendered":"The Casting – Choosing the right Model"},"content":{"rendered":"

The Casting…<\/strong><\/h2>\n

\"\"
\n<\/strong><\/p>\n

Part of the Fashion Business is knowing how to cast the right model for the shoot that you are doing.\u00a0 The question is, who is the right model?<\/p>\n

Of course one of the considerations in casting the appropriate model is dependent on the “Story Board” of your shoot. But before even commencing the casting, you must gain a vocabulary and understanding of “What is the Look” of the moment. If you are reading this article, I will make the assumption that you are not yet in the position to set a trend.\u00a0 I say that because, if you are not being published in trend setting media, what you do produce with the model you have chosen will not set a new precedent. Thus the “Politics of Fashion” states that you will have to gain the vocabulary of knowing the “Look’s” that are the flavor of the month.<\/p>\n

The concept of beauty changes over time and is more often gradual than abrupt. However, in the Fashion Industry those changes are more apparent. if you are “Watching” you will be able to observe those abrupt changes and adapt to what the scene expects of you when you do finally decide to take the plunge and do a photo series.<\/p>\n

My brother often reminds me of the story of when he came to a party at a club in Paris that I frequented.\u00a0 It was during the collections and there were some incredibly attractive women there. He pointed out one that for all intent and purpose was classically gorgeous. I looked at her and he was taken aback by my response. I said something like the following “yeah she is classically beautiful and could probably shoot catalogues, but she is just too predictable\u2026”<\/p>\n

His jaw dropped when I pointed out to him one of the Top Models of the moment.\u00a0 He said “I wouldn’t look twice at her if I saw her on the street!!!” To that I replied, “yeah but she is unusual and photographs well because of her quirkiness.”<\/p>\n

The above story related to a certain time frame and every few seasons you may observe subtle changes or an abrupt one. But one thing you can be certain of is that it will. What was considered beautiful ten years ago would not cut it today and what cuts it today will not cut it tomorrow.<\/p>\n

To gain this vocabulary, your obligation is to become oriented to what the “Look” is.
\nTo do so you will have to commence swallowing magazines by the dozens until you\u00a0 are able to choose with knowledgeable eyes. Go to all of the major Model Agency sites and look at their tear sheets (published work) and see which magazines they have been published in. If it is “Prima” magazine, that is definitely not the “Look”.\u00a0 Avoid it like the plague. Go to sites like “Fashion Spot”, “Models.com<\/a>” or “Trend Hunter<\/a>” to gain a vocabulary.\u00a0 The Politics of Fashion demands this knowledge and without it your work will not be considered credible.<\/p>\n

Happy Hunting.<\/p>\n

Continued in Part 4<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Part of the Fashion Business is knowing how to cast the right model for the shoot that you are doing – The question is, who is the right model?<\/p>\n","protected":false},"author":1,"featured_media":7239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[812,95,649,58,729,576],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/03\/Baby-Bird.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paG8MM-1SB","jetpack-related-posts":[{"id":17279,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/politics-fashion-photography-part-23-casting-model\/","url_meta":{"origin":7229,"position":0},"title":"The Politics of Fashion Photography Part 23 Model Casting","author":"Benjamin Kanarek","date":"May 9, 2011","format":false,"excerpt":"Casting for a Model is a very serious affair and is like editing film. For those of you who read my article about editing film (digital images) and how mind set dependent that is, you might find this article interesting.","rel":"","context":"In "Luxury, Fashion Industry"","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/05\/Comps.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14856,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/get-top-model-fashion-magazine-answercasting-director-answer\/","url_meta":{"origin":7229,"position":1},"title":"How did they Get that Top Model for that Fashion Magazine? The Casting Director might be the answer","author":"Benjamin Kanarek","date":"March 18, 2011","format":false,"excerpt":"You are looking at fashion magazines and you are wondering how did they get that Top Model for that issue - Casting Director might be the answer","rel":"","context":"In "Luxury, Fashion Industry"","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/03\/6a00e5537c152088340120a600ba3d970c-800wi.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13952,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/model-casting\/","url_meta":{"origin":7229,"position":2},"title":"Model Casting","author":"Benjamin Kanarek","date":"February 17, 2011","format":false,"excerpt":"Getting the appropriate model for your project can be very challenging - Finding great talent is not an easy task - Few tips for all fashion and beauty photographers","rel":"","context":"In "Luxury, Fashion Industry"","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/02\/Model-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/02\/Model-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/02\/Model-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/02\/Model-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":11159,"url":"https:\/\/thebkmag.com\/rebuild\/photography\/the-politics-of-fashion-photography-part-13\/","url_meta":{"origin":7229,"position":3},"title":"The Politics of Fashion Photography Part 13 The Model Agency and How they Can Affect Your Success","author":"Benjamin Kanarek","date":"October 18, 2010","format":false,"excerpt":"So, you think you have arrived. You have been asked to shoot for one of the few Biggies. You have the support of the magazine infrastructure and you are ready to cast that Top Model for your shoot that will catapult you to the top of the heap.","rel":"","context":"In "Models"","block_context":{"text":"Models","link":"https:\/\/thebkmag.com\/rebuild\/category\/models\/"},"img":{"alt_text":"Chantal Stafford Abbott in On Aura Tout Vu \u00c2\u00a9 Benjamin Kanarek","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2014\/02\/Chantal-Stafford-Abbott-in-Haute-Couture-by-Benjamin-Kanarek-for-ELLE-Mexico-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2014\/02\/Chantal-Stafford-Abbott-in-Haute-Couture-by-Benjamin-Kanarek-for-ELLE-Mexico-3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2014\/02\/Chantal-Stafford-Abbott-in-Haute-Couture-by-Benjamin-Kanarek-for-ELLE-Mexico-3.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2014\/02\/Chantal-Stafford-Abbott-in-Haute-Couture-by-Benjamin-Kanarek-for-ELLE-Mexico-3.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":18023,"url":"https:\/\/thebkmag.com\/rebuild\/models\/politics-fashion-photography-part-24-model-agencies\/","url_meta":{"origin":7229,"position":4},"title":"The Politics of Fashion Photography Part 24 Model Agencies","author":"Benjamin Kanarek","date":"May 27, 2011","format":false,"excerpt":"There are some interesting adages one might wish to use in describing relationships with model agencies. 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