{"id":27355,"date":"2012-10-01T20:43:04","date_gmt":"2012-10-01T18:43:04","guid":{"rendered":"https:\/\/thebkmag.com\/?p=27355"},"modified":"2012-10-01T20:43:04","modified_gmt":"2012-10-01T18:43:04","slug":"the-politics-of-fashion-photography-part-31-short-there-no-system-formula-or-rule-for-the-how-to-break-in-to-the-fashion-business","status":"publish","type":"post","link":"https:\/\/thebkmag.com\/rebuild\/eclectic\/the-politics-of-fashion-photography-part-31-short-there-no-system-formula-or-rule-for-the-how-to-break-in-to-the-fashion-business\/","title":{"rendered":"The Politics of Fashion Photography Part 31 In Short There is No System, Formula or Rule for the How to Break in to the Fashion Business"},"content":{"rendered":"<figure id=\"attachment_27357\" aria-describedby=\"caption-attachment-27357\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27357\" title=\"WinningFormula\" src=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2012\/10\/WinningFormula.jpg\" alt=\"\" width=\"500\" height=\"306\" \/><figcaption id=\"caption-attachment-27357\" class=\"wp-caption-text\">Winning Formula<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Over the past few months, I have received several e-mails from photographers, several stylists, make-up artists and hair stylists asking me how to break in to the industry and to make living in it. \u00a0Or to be more specific, is there a secret magic bullet for making it in this metier?<\/p>\n<p style=\"text-align: justify;\">To be quite honest, there is no secret formula or system for success in the business. In fact the more time I spend in it the more often I am surprised by how not structured it is and how haphazard and chaotic it really is.<\/p>\n<p style=\"text-align: justify;\">It has become more apparent to me than ever that the one rule of thumb I am certain of is the lack of certitude \u00a0that exists in this and pretty well all of the art forms. \u00a0What I can say with a certain amount of confidence and I have said this before, Marketing is probably the most important aspect of gaining success in anything that rely&#8217;s on <strong>&#8220;viralness&#8221;<\/strong> to succeed. In fact breaking the rules is a rule one might consider employing to break in to this highly unstructured metier. \u00a0But I guess, that isn&#8217;t really news and most of the artists that have succeeded did stuff that went against the grain and left a very powerful and often\u00a0pungent\u00a0impression with those that were affected by the promotional scheme.<\/p>\n<figure id=\"attachment_27358\" aria-describedby=\"caption-attachment-27358\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2012\/10\/winningformula2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-27358\" title=\"winningformula2\" src=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2012\/10\/winningformula2-560x386.jpg\" alt=\"\" width=\"560\" height=\"386\" \/><\/a><figcaption id=\"caption-attachment-27358\" class=\"wp-caption-text\">Winning Formula<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Persistence, intestinal fortitude and a I don&#8217;t give a shit what you think attitude used to work, but since the multi nationals control so much of the industry, being aware of what you say and the diplomacy of the delivery is so important, that kind of abandonment approach might be more suicidal than anything else, as witnessed just recently by a rather important pret a porter design house in regards to tourists. \u00a0It is that kind of faux pas that can have a life changing affect on the success or failure of your enterprise.<\/p>\n<p style=\"text-align: justify;\">Pardon the regression, but it really is pertinent. The manner in which one succeeds is so subjective, that all one can do is tell the story of how one did what they did and when and how and what was the outcome than saying this is how it IS done.<\/p>\n<p style=\"text-align: justify;\">My only advice would be, just follow your own route and don&#8217;t be afraid to test the waters. Treat people with the same semblance of <strong>respect you would expect people to treat you<\/strong>. \u00a0Return your phone calls. Keep your appointments and be a good listener. That&#8217;s about all I can say for now. \u00a0Oh, don&#8217;t be afraid to break the molds, without stepping on the mold makers toes&#8230;If that is at all possible. \u00a0If it isn&#8217;t, make your own mold and create your own scene.<\/p>\n<p>Oh, if I have any other stuff to add, I will when something comes to mind. If anyone wants to add their wisdom, feel free to share your thoughts.<br \/>\nAs a caveat, I did write this more pragmatic article for Photographers that you might find helpful.\u00a0I know, you are all thinking that this contradicts the above. But it really doesn&#8217;t as it is still not a panacea.<br \/>\n<a title=\"How to Break in to Fashion Photography\" href=\"https:\/\/thebkmag.com\/2009\/09\/17\/how-to-break-in-to-fashion-photography\/\" target=\"_blank\"><strong>CLICK HERE<\/strong><\/a><br \/>\nAnother spontaneous essay by yours truly&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past few months, I have received several e-mails from photographers, several stylists, make-up artists and hair stylists asking me how to break in to the industry and to make living in it&#8230;<\/p>\n","protected":false},"author":1,"featured_media":27357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[47],"tags":[1109,175,1165,1166,1167,1168,1169],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paG8MM-77d","jetpack-related-posts":[{"id":7061,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/politics-fashion-photography-part-2\/","url_meta":{"origin":27355,"position":0},"title":"The Politics of Fashion Photography Part 2","author":"Benjamin Kanarek","date":"March 23, 2010","format":false,"excerpt":"The networking challenge Before jumping head first in to this subject, it is important that you do your homework. But before doing your homework, you need to know what to study. All magazines of repute have a very specific hierarchy. It generally goes as follows. Publisher, Editor in Chief, Creative\u2026","rel":"","context":"In &quot;Luxury, Fashion Industry&quot;","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/03\/web.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1272,"url":"https:\/\/thebkmag.com\/rebuild\/photography\/some-great-advice-about-everything-and-anything-creative\/","url_meta":{"origin":27355,"position":1},"title":"Some Great Advice about Everything and Anything Creative&#8230;","author":"Benjamin Kanarek","date":"August 30, 2009","format":false,"excerpt":"I just watched this incredible three part interview with writer Harlan Ellison that I wanted to share with you.\u00a0 For all of you seeking the secret, formula or Holy Grail to success in any creative endeavor, watch this short series.","rel":"","context":"In &quot;Photography&quot;","block_context":{"text":"Photography","link":"https:\/\/thebkmag.com\/rebuild\/category\/photography\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/08\/eelg.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13576,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/politics-fashion-photography-part-16\/","url_meta":{"origin":27355,"position":2},"title":"The Politics of Fashion Photography Part 16-Do You Know When to Shoot?","author":"Benjamin Kanarek","date":"January 28, 2011","format":false,"excerpt":"Do you know when to do a fashion shoot?\u00a0 This is a vitally important issue. Because if you do not know when to shoot your fashion story, chances are you won't get the stylist, model, hair, make up artist or manicurist for your very important shoot. Now most of us\u2026","rel":"","context":"In &quot;Luxury, Fashion Industry&quot;","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/01\/Mariacarla-Boscono-for-Loewe-Spring-2011-Campaign-2-560x362.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/01\/Mariacarla-Boscono-for-Loewe-Spring-2011-Campaign-2-560x362.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/01\/Mariacarla-Boscono-for-Loewe-Spring-2011-Campaign-2-560x362.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":1319,"url":"https:\/\/thebkmag.com\/rebuild\/photography\/how-to-break-in-to-fashion-photography\/","url_meta":{"origin":27355,"position":3},"title":"How to Break in to Fashion Photography?","author":"Benjamin Kanarek","date":"September 17, 2009","format":false,"excerpt":"How to Break in to Fashion Photography? As I have been asked this question on a number of occasions, I thought I could attempt to tackle it.","rel":"","context":"In &quot;Photography&quot;","block_context":{"text":"Photography","link":"https:\/\/thebkmag.com\/rebuild\/category\/photography\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/09\/78962951.RVHJ70yf.BenjaminKanarek0057_copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":15496,"url":"https:\/\/thebkmag.com\/rebuild\/bkblog\/constant-creative-concept-contests-benjamin-kanarek-blog\/","url_meta":{"origin":27355,"position":4},"title":"Constant Creative Concepts Contests at Benjamin Kanarek Blog","author":"Benjamin Kanarek","date":"April 5, 2011","format":false,"excerpt":"\u00a0 Now how is that for a mouthful? Due to our ever changing and evolving format, we wish to announce that Benjamin Kanarek Blog will be creating several concept contests catering to Fashion. Both Female and Male Clothing Designers, Hair Stylists, Make Up Artists, Beauty and Fashion Photography as well\u2026","rel":"","context":"In &quot;BKBlog&quot;","block_context":{"text":"BKBlog","link":"https:\/\/thebkmag.com\/rebuild\/category\/bkblog\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/04\/Chanel-on-Ice-VOGUE-Brazil-Benjamin-Kanarek-4-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/04\/Chanel-on-Ice-VOGUE-Brazil-Benjamin-Kanarek-4-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2011\/04\/Chanel-on-Ice-VOGUE-Brazil-Benjamin-Kanarek-4-1.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":11159,"url":"https:\/\/thebkmag.com\/rebuild\/photography\/the-politics-of-fashion-photography-part-13\/","url_meta":{"origin":27355,"position":5},"title":"The Politics of Fashion Photography Part 13 The Model Agency and How they Can Affect Your Success","author":"Benjamin Kanarek","date":"October 18, 2010","format":false,"excerpt":"So, you think you have arrived. You have been asked to shoot for one of the few Biggies. You have the support of the magazine infrastructure and you are ready to cast that Top Model for your shoot that will catapult you to the top of the heap.","rel":"","context":"In &quot;Models&quot;","block_context":{"text":"Models","link":"https:\/\/thebkmag.com\/rebuild\/category\/models\/"},"img":{"alt_text":"Chantal Stafford Abbott in On Aura Tout Vu \u00c2\u00a9 Benjamin Kanarek","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2014\/02\/Chantal-Stafford-Abbott-in-Haute-Couture-by-Benjamin-Kanarek-for-ELLE-Mexico-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2014\/02\/Chantal-Stafford-Abbott-in-Haute-Couture-by-Benjamin-Kanarek-for-ELLE-Mexico-3.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2014\/02\/Chantal-Stafford-Abbott-in-Haute-Couture-by-Benjamin-Kanarek-for-ELLE-Mexico-3.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2014\/02\/Chantal-Stafford-Abbott-in-Haute-Couture-by-Benjamin-Kanarek-for-ELLE-Mexico-3.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts\/27355"}],"collection":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/comments?post=27355"}],"version-history":[{"count":0,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts\/27355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/media?parent=27355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/categories?post=27355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/tags?post=27355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}