{"id":25771,"date":"2012-06-10T10:37:40","date_gmt":"2012-06-10T08:37:40","guid":{"rendered":"https:\/\/thebkmag.com\/?p=25771"},"modified":"2012-06-10T10:37:40","modified_gmt":"2012-06-10T08:37:40","slug":"politics-fashion-photography-part-30-new-order-disorder","status":"publish","type":"post","link":"https:\/\/thebkmag.com\/rebuild\/bkblog\/politics-fashion-photography-part-30-new-order-disorder\/","title":{"rendered":"The Politics of Fashion Photography Part 30 The New Order of Disorder"},"content":{"rendered":"

\"\"<\/a>
Octopus Tentacles<\/figcaption><\/figure>
\n
\n<\/span><\/strong><\/p>\n

… or a disorderly yet orderly train of thought\u2026<\/strong><\/p>\n

I find it interesting how the title of ones function in my metier has evolved since I began this profession in the early 80’s. A Fashion Photographer was generally hired to capture images of men, woman and children adorned in this seasons most or least captivating clothing, that would be paraded in your local newspapers, catalogues or magazines.\u00a0 Sometimes if you were really on a roll your images would be glorified on a poster or billboard.\u00a0 This reality was the status quo for quite some time until the www. the world wide web entered the fold of important media to be considered in ones advertising marketing plan.<\/p>\n

It was akin to the wild west and up until recently was still quite chaotic to say the least.\u00a0 In fact, as we all know things are still in flux and will in my opinion remain so ad infinitum. But that isn’t really the point here.<\/p>\n

\"\"<\/a>
Diversity<\/figcaption><\/figure>\n

We still thought that the status quo remained and we just needed to capture the images to be used in the above medium.\u00a0 In fact a lot of more traditional Art Directors still think that is what we do.\u00a0 Some very strange things started happening and the snowball effect become pretty evident.\u00a0 Other people in the business started to take on other functions that would be normally considered inaccessible or tabu to consider.\u00a0 Magazines were under pressure to bend to the whims of those wishing to take on those functions with little or no resistance from the Art Directors (considering their reduced importance in the metier since the late 90’s) or the Editors, as those designers were spending a fortune in advertising in their magazines and accepted their new multifunctional attributes with open arms.\u00a0 The new paradigm began. The designer slash photographer slash creative director slash\u2026was born.\u00a0 Now that really isn’t the point here neither, as I believe in diversity and in the fact that being creative is being creative no matter what the tool used to express yourself with.<\/p>\n

The “BIG SHAKE UP” was en route and there was nothing that was going to stop it.\u00a0 Actresses became Top Models and Top Models became Actor Celebrities and Editors. Creative Directors became Stars and the Marketing PR companies adapted by producing and churning out new Human Product by the Dozens Daily! It didn’t really matter what you achieved or how capable you were, as that capacity or quality of output was left to the technicians to make happen based on the story board being created for the masses to assimilate, digest and to later regurgitate.<\/p>\n

\"\"<\/a>
Blurred Lines<\/figcaption><\/figure>\n

The mix was becoming more and more complex and the lines defining ones profession were becoming more and more blurred until we couldn’t really say for certain that what one did was really what they did or was it just facade.\u00a0 But then again that isn’t really the issue here as that IS the reality, so get over it.<\/p>\n

As a caveat, and in my classic form, I am meandering, because I am writing this quite spontaneously as usual and will do my best to get back to what I think the point of this is. Oh yeah, “The New Order”.\u00a0 Well the New Order is not really a good title as it really isn’t very orderly at all.\u00a0 It is rathe chaotic to say the least.\u00a0 But there is something very comforting in that chaos and that is, that diversity and thinking on ones feet and quickly either adapting to change or being responsible for those changes is more or less the order of the day.<\/p>\n

\"\"<\/a>
Functional Overlap<\/figcaption><\/figure>\n

I am seeing so many blurred undefined or defined yet unbelievable multi faceted beings out there, that if I did need to task someone with a job, I honestly wouldn’t know which part of their definition I could confidently employ. \u00a0Expertise\u00a0is becoming a more and more rare breed in our not so well defined metier.<\/p>\n

So, when I see that photographer slash creative director slash magazine owner slash blogger slash videographer slash retoucher slash celebrity slash sex icon slash advertising agency owner and even clothing designer on their resume I am no longer as surprised and gob struck as I was when THAT reality hit me smack in the face. By the way you can mix and match any of the above and the formula can still work.\u00a0 You can call it Model slash Photographer slash Creative Director slash Clothing Designer slash Actress slash, etc.<\/p>\n

Is all of the above needed to survive in this marketplace today? \u00a0Perhaps. As without diversity, you will have difficulty remaining competitive. But you better be really good at all of it, otherwise\u2026well you know.<\/p>\n

If you don’t, don’t worry.\u00a0 Just set up a meeting with a very good Public Relations company and they will give you the run down.<\/p>\n

How do I feel about all of this? Ok! As I to am guilty of being that multi faceted multi tentacled Octopus.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Fashion Photographer was generally hired to capture images of men, woman and children adorned in this seasons most or least captivating clothing<\/p>\n","protected":false},"author":1,"featured_media":25775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[10],"tags":[52,247,729],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paG8MM-6HF","jetpack-related-posts":[{"id":19265,"url":"https:\/\/thebkmag.com\/rebuild\/the-featured\/hammock-fashion-photographer-skip-gue\/","url_meta":{"origin":25771,"position":0},"title":"The Hammock by Fashion Photographer Skip Gue","author":"Benjamin Kanarek","date":"June 19, 2011","format":false,"excerpt":"The Hammock is a 70's inspired story of a beautiful young woman returning to explore her newly inherited grandparents home","rel":"","context":"In "the-featured"","block_context":{"text":"the-featured","link":"https:\/\/thebkmag.com\/rebuild\/category\/the-featured\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/06\/DSC7316.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":26859,"url":"https:\/\/thebkmag.com\/rebuild\/the-featured\/london-fashion-photographer-wayne-johns-beauty-full-group\/","url_meta":{"origin":25771,"position":1},"title":"London Fashion Photographer Wayne Johns "Beauty Full Group"","author":"Benjamin Kanarek","date":"August 20, 2012","format":false,"excerpt":"London based Fashion Photographer Wayne Johns sent us his stunning \"Beauty Full Group\" beauty-hair shoot.","rel":"","context":"In "the-featured"","block_context":{"text":"the-featured","link":"https:\/\/thebkmag.com\/rebuild\/category\/the-featured\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/08\/Shot__0154-final_CroppedV3-Bright-560x712.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/08\/Shot__0154-final_CroppedV3-Bright-560x712.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/08\/Shot__0154-final_CroppedV3-Bright-560x712.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":26632,"url":"https:\/\/thebkmag.com\/rebuild\/the-featured\/through-looking-glass-fashion-photographer-timothy-r-lowery\/","url_meta":{"origin":25771,"position":2},"title":""Through the Looking Glass" by Fashion Photographer Timothy R. 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