{"id":18893,"date":"2011-06-12T19:58:15","date_gmt":"2011-06-12T17:58:15","guid":{"rendered":"https:\/\/thebkmag.com\/?p=18893"},"modified":"2011-06-12T19:58:15","modified_gmt":"2011-06-12T17:58:15","slug":"tasty-tech-toys-sony-nex-3c","status":"publish","type":"post","link":"https:\/\/thebkmag.com\/rebuild\/photography\/tasty-tech-toys-sony-nex-3c\/","title":{"rendered":"Tasty Tech Toys Sony Nex 3C"},"content":{"rendered":"
\"\"<\/a>
Sony Nex 3C<\/figcaption><\/figure>\n

I have been waiting for\u00a0 the replacement to the Sony Nex 3 for quite some time now, as I have been an avid fan of their system.\u00a0 Great image quality, low noise and compact has been the key highlights of the Sony Nex system.\u00a0 In fact Sony was chosen by Benjamin Kanarek Blog as one of our favorites in the\u00a0Unofficial Camera Picks of 2010<\/strong><\/a>.<\/p>\n

Well Sony have upped the ante and have improved on what I consider one of the best compact systems on the market, with unparalleled video and image quality.\u00a0 I can\u2019t wait till it comes out in August so I can get my hands on one.\u00a0 I would most definitely consider using it for our behind the scenes video productions.\u00a0 We are presently using the Pentax Kx for video\u2019s, but the times they are changing.<\/p>\n

Sony\u2019s new \u03b1 NEX-C3 is the world\u2019s smallest, lightest interchangeable lens camera with an APS-C sized sensor. Offered in a range of stylish colors, the NEX-C3 brings the promise of DSLR-quality photography to the millions of consumers looking to take professional-looking photos without the size and bulk of traditional DSLR cameras.<\/p>\n

\"\"<\/a>
Sony Nex 3C<\/figcaption><\/figure>\n

The NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape.\u00a0 Reducing the size of its internal circuitry visibly shrinks the camera\u2019s size and achieves a body weight of just 225g (approximately 8 ounces) \u2013 nearly six percent lighter than its predecessor, the NEX-3 camera. Image quality, functionality and usability of the NEX-C3 camera also surpass that of the NEX-3 model.<\/p>\n

The resolution of the camera\u2019s large Exmor APS HD CMOS sensor is boosted to 16.2 effective megapixels, capturing stills and 720p HD video with breath-taking clarity. The large, DSLR-sized sensor also lets users produce pro-quality background defocus effects, whether shooting HD video or stills.<\/p>\n

\u201cBuilding on the success of last year\u2019s \u03b1 NEX launch, the new NEX-C3 model takes the idea of \u2018small camera body, SLR-quality photos\u2019 to a whole new level,\u201d said Kristen Elder, director of the alpha digital imaging business at Sony.\u00a0 \u201cThis camera\u2019s brand new, large CMOS sensor and user-friendly interface will allow all photographers, regardless of experience level, to produce unique, custom-styled photographs. The NEX-C3 is a perfect combination of design, performance and creativity that fits a wide range of activities and shooting styles.\u201d<\/p>\n

\"\"<\/a>
Sony Nex 3C Red<\/figcaption><\/figure>\n

Photo Creativity<\/strong><\/h3>\n

The intuitive new Photo Creativity interface on the NEX-C3 camera puts sophisticated controls within easy reach, whether users are shooting stills or HD Video.\u00a0\u00a0 Technical terms like \u2018aperture\u2019, \u2018exposure value\u2019 and \u2018white balance\u2019 are replaced with the friendlier and more intuitive \u2018background defocus\u2019, \u2018brightness\u2019 and \u2018color\u2019, allowing users to easily create custom-styled photographs. A traditional interface with Aperture\/Shutter Priority, Manual and custom functions is always available for experienced users, along with highly customizable soft-keys for programming direct access to important controls.<\/p>\n

With the NEX-C3 camera, users don\u2019t need to dig into confusing menu options or guess their effect on a composition. They just need to turn the camera\u2019s rear-mounted control wheel and instantly see the effect of their settings previewed on screen. Also, two or more different settings can be combined to create more sophisticated creative effects.<\/p>\n

A new in-camera \u2018Picture Effect\u2019 setting lets users add extra impact to stills or HD video during shooting, without the worry of editing images afterwards. \u2018Picture Effect\u2019 options include Partial Color, Retro Photo, Pop Color, High Contrast Monochrome, Posterization, High-key and Toy Camera. There\u2019s also a \u2018Soft Skin\u2019 effect that removes wrinkles and blemishes from portrait subjects.<\/p>\n

Tilting for comfortable viewing at any angle, the high contrast 3-inch (measured diagonally) Xtra Fine LCD features TruBlack screen technology for high-contrast images with rich, deep blacks. This is an ideal way to compose shots and judge the effect of adjusting picture settings, even when viewing outdoors in bright sunlight.<\/p>\n

\"\"<\/a>
Sony Nex 3C<\/figcaption><\/figure>\n

Long-Lasting Battery<\/strong><\/h3>\n

The NEX-C3 works even harder to capture amazing images and HD video between battery charges. Improved energy efficiency boosts battery life to a generous 400 still shots per charge \u2013 a more than 20 percent increase from the both the NEX-5 and NEX-3 cameras.<\/p>\n

Multi-Shot Imaging Technologies<\/strong><\/h3>\n

Sony\u2019s Advanced multi-shot technologies further broaden the possibilities of the NEX-C3 camera. 3D Sweep Panorama\u2122 mode captures extra-wide images that can be viewed in 3D on a 3D television with compatible 3D glasses. Auto HDR \u201cstacks\u201d a high-speed burst of three successive exposures to capture extreme shadow and highlight details in a single frame. Similarly, Handheld Twilight and Anti-Motion Blur modes automatically combine six exposures to capture smooth, low-noise images. This avoids hand-blur and subject-blur when shooting in available light.<\/p>\n

\"\"<\/a>
Sony Nex 3C<\/figcaption><\/figure>\n

New E-mount 30mm Macro Lens and Other Compatible Accessories<\/strong><\/h4>\n

The versatility of the \u03b1 E-mount compact camera system grows with new style-matched accessories to expand shooting possibilities even further.<\/p>\n

Joining the range of E-mount interchangeable lenses, the SEL30M35 is currently the world\u2019s lightest life-size macro lens (approx 4.9 ounces) for interchangeable-lens cameras. This high-quality 30mm F3.5 macro lens features a 1:1 magnification ratio and minimum working distance of just 0.95 inches (2.4 cm), making it ideal for capturing detail-packed close-ups of small subjects like flowers and insects.<\/p>\n

Despite its extremely compact size, the SEL30M35 employs one ED glass and three aspherical lens elements for excellent optical performance, with minimized aberration and very high edge-to-edge sharpness and contrast. It also offers smooth, quiet autofocus operation whether shooting stills or HD video. The macro lens is supplied with a matching lens hood.<\/p>\n

\"\"<\/a>
Sony 30mm Macro Lens<\/figcaption><\/figure>\n

 <\/p>\n

Also available as an option, the new HVL-F20S is a style-matching flash that clips onto the\u00a0 Smart Accessory Terminal of NEX-C3 and other E-mount cameras. Powered directly by the camera, the flash requires no batteries, making it ultra-compact and light weight for travelling. With a generous GN20 (50mm, at ISO 100, m) flash power rating and adjustable head, it\u2019s ideal for creating natural fill-in and bounce flash effects with portraits and everyday shooting subjects.<\/p>\n

The expanded range of coordinating accessories features a new body case\/lens jacket and a soft carrying case. The new camera is also compatible with Sony\u2019s full line of SD memory cards, including the newest Class 10 versions, as well as the Memory Stick PRO-HG Duo HX series.\u00a0 Available in capacities up to 32 GB, both media enable higher read speeds for more stable and optimal performance by Sony hardware features such as high-speed burst shooting or HD movie shooting.<\/p>\n

Firmware update for NEX-5, NEX-3<\/strong><\/h3>\n

A firmware upgrade (Version 4) adds the new \u2018Picture Effect\u2019 function to existing NEX-5 and NEX-3 cameras. It also adds a Peaking function to assist with more precise manual focusing. This upgrade will be available June 20th and can be downloaded from\u00a0www.esupport.sony.com<\/p>\n

\"\"<\/a>
Sony Nex 3C<\/figcaption><\/figure>\n

Pricing and Availability<\/strong><\/h3>\n

The new NEX-C3 ultra-compact digital camera will be available this August in silver, black and pink with an 18-55mm kit zoom lens (model SEL1855) and will cost about $650.\u00a0 It will also be offered in black only with a 16mm lens (model SEL16F28) for about $600.<\/p>\n

The new SEL30M35 E-mount Macro lens will be available this October for about $250 and the HVL-F20S flash will be available this August for about $150.<\/p>\n

The camera kits, macro lens and new flash will all be sold at Sony retail stores and other authorized dealers nationwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sony\u2019s new \u03b1 NEX-C3 is the world\u2019s smallest, lightest interchangeable lens camera with an APS-C sized sensor – Offered in a range of stylish colors<\/p>\n","protected":false},"author":1,"featured_media":18915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[37,168],"tags":[663,989,765,24],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paG8MM-4UJ","jetpack-related-posts":[{"id":12474,"url":"https:\/\/thebkmag.com\/rebuild\/bkblog\/the-benjamin-kanarek-blog-2010-camera-awards\/","url_meta":{"origin":18893,"position":0},"title":"The Benjamin Kanarek Blog 2010 Camera Awards","author":"Benjamin Kanarek","date":"December 27, 2010","format":false,"excerpt":"Well can you believe it?\u00a0 It feels like yesterday when we had our first \"The Benjamin Kanarek Blog 2009 Camera Awards\" contest! 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Whether it is a Nikon, Sony, Canon, Panasonic, Olympus, Samsung\u2026","rel":"","context":"In "Photography"","block_context":{"text":"Photography","link":"https:\/\/thebkmag.com\/rebuild\/category\/photography\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/02\/hasselblad-h3dii-50-digital-camera.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":13695,"url":"https:\/\/thebkmag.com\/rebuild\/photography\/canon-nikon-sony-pentax-olympus-leica-panasonic-lumix-samsungetc-which-brand-are-you-using\/","url_meta":{"origin":18893,"position":4},"title":"Canon, Nikon, Sony, Pentax, Olympus, Leica, Panasonic, Lumix, Samsung,etc. Which Brands are You Using?","author":"Benjamin Kanarek","date":"February 5, 2011","format":false,"excerpt":"Which Brands are You? I would love to hear from all of our loyal readers.\u00a0 Tell us which brand of digital camera you decided to purchase whether a compact or DSLR and which model.\u00a0 Tell us what was the reason for your purchase and your impressions. 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