{"id":18343,"date":"2010-01-28T15:00:21","date_gmt":"2010-01-28T14:00:21","guid":{"rendered":"https:\/\/thebkmag.com\/?p=18343"},"modified":"2010-01-28T15:00:21","modified_gmt":"2010-01-28T14:00:21","slug":"bio-cosmetic-brand-ainy-collaborates-with-photojournalist-daniel-silva-yoshisato","status":"publish","type":"post","link":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/bio-cosmetic-brand-ainy-collaborates-with-photojournalist-daniel-silva-yoshisato\/","title":{"rendered":"Bio Cosmetic Brand Ainy collaborates with photojournalist Daniel Silva Yoshisato"},"content":{"rendered":"<p><figure id=\"attachment_4517\" aria-describedby=\"caption-attachment-4517\" style=\"width: 413px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2010\/01\/Moll\u00e9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4517 \" title=\"Moll\u00e9\" src=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2010\/01\/Moll\u00e9-590x414.jpg\" alt=\"\" width=\"413\" height=\"290\" \/><\/a><figcaption id=\"caption-attachment-4517\" class=\"wp-caption-text\">Molle Plant for A\u00efny \u00a9 Daniel Silva Yoshisato<\/figcaption><\/figure><br \/>\nA collaboration between a brand and an artist is always a challenge for both parties involved as to find a common project that will bring added value to the brand and can be used as a powerful environmental communications tool.<\/p>\n<p style=\"text-align: justify;\">The bio cosmetic brand <strong>A\u00efny<\/strong> has taken that environmentally conscious direction and has asked Peruvian photojournalist,\u00a0Daniel Silva Yoshisato to capture the Peoples of the Amazonian Forest who are working in close collaboration with the brand: the\u00a0Achuars, Ash\u00e0ninkas, Yaneshas and Quechuas Peoples.<\/p>\n<p style=\"text-align: justify;\"><em>Daniel Silva Yoshisato&#8217;s work has been published in: Time Magazine, Paris Match, L&#8217;Equipe, Der Spiegel, Stern, Geo Lino, Le Monde, El Pais Semanal and received several photography awards.<\/em><\/p>\n<p style=\"text-align: center;\">\n<p>&nbsp;<br \/>\n<figure id=\"attachment_4525\" aria-describedby=\"caption-attachment-4525\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2010\/01\/Sacha-Inchi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4525\" title=\"Sacha-Inchi\" src=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2010\/01\/Sacha-Inchi-590x413.jpg\" alt=\"\" width=\"590\" height=\"413\" \/><\/a><figcaption id=\"caption-attachment-4525\" class=\"wp-caption-text\">Achiot\u00e9 plant for A\u00efny \u00a9 Daniel Silva Yoshisato<\/figcaption><\/figure><\/p>\n<h3><strong>Interview of Daniel Silva Yoshisato at the opening in Paris and Daniel Joutard founder of A\u00efny by Benjamin Kanarek Blog<\/strong><\/h3>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/2DPDMthfJCY\" width=\"720\" height=\"472\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<figure id=\"attachment_4522\" aria-describedby=\"caption-attachment-4522\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2010\/01\/Achiot\u00e9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4522\" title=\"Achiot\u00e9\" src=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2010\/01\/Achiot\u00e9-590x414.jpg\" alt=\"\" width=\"590\" height=\"414\" \/><\/a><figcaption id=\"caption-attachment-4522\" class=\"wp-caption-text\">Achiot\u00e9 plant for A\u00efny \u00a9 Daniel Silva Yoshisato<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_4538\" aria-describedby=\"caption-attachment-4538\" style=\"width: 109px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2010\/01\/A\u00efny-Immortelle-Beaut\u00e9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4538   \" title=\"Ainy-Immortelle-Beaute\" src=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2010\/01\/A\u00efny-Immortelle-Beaut\u00e9-323x758.jpg\" alt=\"\" width=\"109\" height=\"255\" \/><\/a><figcaption id=\"caption-attachment-4538\" class=\"wp-caption-text\">Immortelle Beaute by\u00a0A\u00efny<\/figcaption><\/figure><\/p>\n<p style=\"text-align: justify;\"><strong>A\u00efny products<\/strong> are based on\u00a0ethno-pharmacologists properties which have been learned from\u00a0Andean and Amazonian healers and shamans who have unequalled knowledge of plants. It is passed down from generation to generation after a long and demanding initiation.\u00a0These healers help A\u00efny locate the rare plants that will provide ingredients for exceptional skincare, and also help translate in A\u00efny&#8217;s skincare products all the magic of their rituals.\u00a0The natural diversity is preserved, where the peoples have maintained a harmonious relationship with their environment, penetrating lush and wild territories.<\/p>\n<p style=\"text-align: justify;\">As a marketing tool, a\u00a0lot of Cosmetic Labs are claiming to manufacture Bio products and are only using a very small percentage of Bio ingredients. They are able to get away with this by using the minimum percentage of Bio ingredients to come within the acceptable level for being classified as Bio, as quantities of Bio Labels have heterogeneous\u00a0requirements.<\/p>\n<p style=\"text-align: justify;\">On top of that International Cosmetic Laboratories have a tendency of patenting the formulas of the natives on the name of the brand and not paying the native population the rights they deserve for their medicinal formulas. They are basically pirating from the natives what is justifiably theirs.<\/p>\n<figure id=\"attachment_4520\" aria-describedby=\"caption-attachment-4520\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2010\/01\/Sacha-Inchi-Ashaninka.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4520\" title=\"Sacha-Inchi-Ashaninka\" src=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2010\/01\/Sacha-Inchi-Ashaninka-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/01\/Sacha-Inchi-Ashaninka-300x200.jpg 300w, https:\/\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/01\/Sacha-Inchi-Ashaninka.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><figcaption id=\"caption-attachment-4520\" class=\"wp-caption-text\">Sacha Inchi Ashaninka for A\u00efny \u00a9 Daniel Silva Yoshisato<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">A\u00efny is taking a step further in the rational for Bio products in practicing fair trade with the groups of producers and gatherers, by committing to buy quality plants at a fair price.\u00a0A\u00efny pursues alternatives to biopiracy, respecting the peoples with whom they collaborate, as well as their traditional knowledge and wisdom. A\u00efny forms partnerships with indigenous organizations and commits to buying plants at a fair price, returning 4% of A\u00efny&#8217;s turnover to the peoples of Ecuador and Peru as usage rights for their traditional knowledge, and not registering any patents related to plants. The brand A\u00efny also assists these peoples in defending their rights.<\/p>\n<p style=\"text-align: justify;\">A\u00efny means RECIPROCITY that has been applied to all of their actions.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Exhibition at the Galerie V\u00e9ro-Dodat, LAB by Terry, Paris 1st: from January 14th until February 13th 2010.<\/p>\n<\/blockquote>\n<p><figure id=\"attachment_4540\" aria-describedby=\"caption-attachment-4540\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4540\" title=\"Herlinda\" src=\"https:\/\/thebkmag.com\/wp-content\/uploads\/2010\/01\/Herlinda-590x207.jpg\" alt=\"\" width=\"590\" height=\"207\" \/><figcaption id=\"caption-attachment-4540\" class=\"wp-caption-text\">Shipibo-Konibo Shaman\u00a0Herlinda Agust\u00edn\u00a0for A\u00efny \u00a9 Daniel Silva Yoshisato<\/figcaption><\/figure><br \/>\n<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/9frbbFFSCts\" width=\"720\" height=\"472\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interview of Daniel Silva Yoshisato, Peruvian photojournalist at his exhibition opening and Daniel Joutard founder of Ainy, bio cosmetic brand, sponsor of the exhibition<\/p>\n","protected":false},"author":1,"featured_media":4522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[19],"tags":[32,154,97,782],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/01\/Achiot\u00e9.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paG8MM-4LR","jetpack-related-posts":[{"id":19700,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/jade-griffin-bkblog-beauty-contributor-and-feeling-good-less-is-more\/","url_meta":{"origin":18343,"position":0},"title":"Jade Griffin, BKBlog Beauty Contributor, Feeling Good: Less is More!","author":"Benjamin Kanarek","date":"July 16, 2011","format":false,"excerpt":"When it comes down to choosing the right amount of hair mousse or bronzer, less is always more!","rel":"","context":"In &quot;Luxury, Fashion Industry&quot;","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/07\/self-tanners-and-bronzers.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/07\/self-tanners-and-bronzers.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/07\/self-tanners-and-bronzers.jpeg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":3690,"url":"https:\/\/thebkmag.com\/rebuild\/celebrities\/photographer-thibault-grabherr-lenses-eleven-french-actresses\/","url_meta":{"origin":18343,"position":1},"title":"Photographer Thibault Grabherr lenses eleven French Actresses","author":"Benjamin Kanarek","date":"April 2, 2010","format":false,"excerpt":"Paris Exhibition of eleven French Actresses captured by Photographer Thibault Grabherr for his - 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