{"id":183,"date":"2009-06-19T12:46:30","date_gmt":"2009-06-19T10:46:30","guid":{"rendered":"https:\/\/thebkmag.com\/?p=183"},"modified":"2009-06-19T12:46:30","modified_gmt":"2009-06-19T10:46:30","slug":"advertising-agency-photographer-dynamic","status":"publish","type":"post","link":"https:\/\/thebkmag.com\/rebuild\/photography\/advertising-agency-photographer-dynamic\/","title":{"rendered":"The Advertising Agency & Photographer Dynamic"},"content":{"rendered":"

An Advertising Agency will have a client and the agency will know what the client budget is for the year for Communications, Media, B to B, B to C etc. The agency will suggest certain marketing solutions to the client. Based on the analysis, decisions will be made as to which solutions best suit the clients’ goals. Is it Internet, Press, PLV, Viral, Events, PLV’s etc. Once the decision is made and if they decide to do an image related Advertising Campaign the next steps follow suit.<\/p>\n

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Swarovski Advertising Campaign \u00a9 Benjamin Kanarek<\/figcaption><\/figure>\n

There is a briefing by the agency with the commercial side of the clients sector. Based on that the Creative Director (CD) and Account Executive will discuss the client needs. Based on the briefing the\u00a0Creative Director\u00a0will speak with internal traffic of the Ad Agency to find an Art Director or Director’s based on the size of the budget and Copy-writing team to work with the Art Director. They always work in couples Art Director\u00a0& Copy Writer. The\u00a0Creative Director\u00a0will brief them vaguely to give them a lot of latitude but based on the client briefing. Once a concept is accepted by the agency they present it to the client. If it is accepted the next step follows. An Art Buyer will be shown the layout that was accepted by the client. Based on the style of the layout the Art Buyer will start to contact talent that will be able to fulfill that criteria. She\/He will contact the Photographer Agents to call in books of Photographers that might relate to the style being sought. This is the same for Still Life, Autos, Beauty, Fashion, Architecture, Tourism etc.<\/p>\n

After looking at several books, three to five are chosen by the agency. These books will go with the Creative Director, Art Director\u00a0to the client. The Art Director\u00a0will generally have a preference and fight for it on occasion. The client has the final say, with some diplomatic coaxing. Now prior to that meeting the Art Buyer knew the daily rate of the photographer. This doesn’t include royalties.<\/p>\n

Once the photographer has been chosen the Photographer and the Photographer Agent will come to the agency to be briefed by the\u00a0Art Buyer, Art Director\u00a0and often Creative Director. The Art Buyer\u00a0will ask which team they wish to work with. I.e, Model agency (model or model’s), hair, make-up, fashion\/beauty stylist, set designer, retoucher, studio, lights etc. The Art Buyer\u00a0will negotiate with the agents of all of the above talent in a similar fashion as was done with the photographer. Dates for the shoot are coordinated and confirmed. On the day of the shoot a team of up to twenty people may be on the set. Agency, Client and Team. Payment is 60 to 90 days from presentation of final images.<\/p>\n","protected":false},"excerpt":{"rendered":"

The dynamic between the Advertising Agency and the Photographer from the briefing to the delivery of the final images.<\/p>\n","protected":false},"author":1,"featured_media":27903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[37],"tags":[655,56,44,656,657,46,658,659,49],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paG8MM-2X","jetpack-related-posts":[{"id":10213,"url":"https:\/\/thebkmag.com\/rebuild\/technical-tips\/melding-minds-photographer-digital-retoucher\/","url_meta":{"origin":183,"position":0},"title":"Photographer and Digital Retoucher","author":"Benjamin Kanarek","date":"September 12, 2010","format":false,"excerpt":"An interesting perspective on the world of digital retouching and the tools available from software Photoshop to hardware with the Wacom Tablet","rel":"","context":"In "Technical Tips"","block_context":{"text":"Technical Tips","link":"https:\/\/thebkmag.com\/rebuild\/category\/technical-tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2010\/09\/Wacom-Cintiq-21UX-front-view-590x439.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2010\/09\/Wacom-Cintiq-21UX-front-view-590x439.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2010\/09\/Wacom-Cintiq-21UX-front-view-590x439.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":4941,"url":"https:\/\/thebkmag.com\/rebuild\/photography\/advertising-new-editorial\/","url_meta":{"origin":183,"position":1},"title":"Is Advertising the new Editorial ?","author":"Benjamin Kanarek","date":"February 7, 2010","format":false,"excerpt":"by Per Zennstr\u00f6m I have been very fortunate to be able to work with an advertising agency such as loved.de and their client G\u00f6rtz17. For some time now we have been doing some pretty cool shootings that I (hands down) consider some of my best, see above... When I started\u2026","rel":"","context":"In "Photography"","block_context":{"text":"Photography","link":"https:\/\/thebkmag.com\/rebuild\/category\/photography\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/02\/Iconic-Nordic-1545-Edit.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":25235,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/getting-intimate-video-interview-christophe-lafarge-ceo-agence-h-advertising-agency\/","url_meta":{"origin":183,"position":2},"title":""Getting Intimate" Video Interview with Christophe Lafarge, CEO of "Agence H", Advertising Agency","author":"Benjamin Kanarek","date":"March 28, 2012","format":false,"excerpt":"Christophe, the charismatic co-Founder & CEO of Paris based \"Agence H\" and Multiple Awards Winning Ad Campaigns gave Benjamin Kanarek Blog an exclusive video interview.","rel":"","context":"In "Luxury, Fashion Industry"","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/03\/h-total-560x224.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/03\/h-total-560x224.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/03\/h-total-560x224.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":14856,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/get-top-model-fashion-magazine-answercasting-director-answer\/","url_meta":{"origin":183,"position":3},"title":"How did they Get that Top Model for that Fashion Magazine? The Casting Director might be the answer","author":"Benjamin Kanarek","date":"March 18, 2011","format":false,"excerpt":"You are looking at fashion magazines and you are wondering how did they get that Top Model for that issue - Casting Director might be the answer","rel":"","context":"In "Luxury, Fashion Industry"","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/03\/6a00e5537c152088340120a600ba3d970c-800wi.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":17279,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/politics-fashion-photography-part-23-casting-model\/","url_meta":{"origin":183,"position":4},"title":"The Politics of Fashion Photography Part 23 Model Casting","author":"Benjamin Kanarek","date":"May 9, 2011","format":false,"excerpt":"Casting for a Model is a very serious affair and is like editing film. For those of you who read my article about editing film (digital images) and how mind set dependent that is, you might find this article interesting.","rel":"","context":"In "Luxury, Fashion Industry"","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/05\/Comps.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":19407,"url":"https:\/\/thebkmag.com\/rebuild\/models\/fashion-model-castings-real-virtual\/","url_meta":{"origin":183,"position":5},"title":"Fashion Model Castings Real or Virtual?","author":"Benjamin Kanarek","date":"July 2, 2011","format":false,"excerpt":"Fashion Model castings are one of the most important parts of a fashion or beauty photography editorial or print advertising campaign","rel":"","context":"In "Models"","block_context":{"text":"Models","link":"https:\/\/thebkmag.com\/rebuild\/category\/models\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/07\/Gucci-Spring-2011-eyewear-campaign-campaign-Frida-Giannini-Women-Management-New-York-City-Blog-Yulia-Kharlapanova.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts\/183"}],"collection":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":0,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}