{"id":17279,"date":"2011-05-09T22:28:25","date_gmt":"2011-05-09T20:28:25","guid":{"rendered":"https:\/\/thebkmag.com\/?p=17279"},"modified":"2011-05-09T22:28:25","modified_gmt":"2011-05-09T20:28:25","slug":"politics-fashion-photography-part-23-casting-model","status":"publish","type":"post","link":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/politics-fashion-photography-part-23-casting-model\/","title":{"rendered":"The Politics of Fashion Photography Part 23 Model Casting"},"content":{"rendered":"
\"\"<\/a>
Model Composites<\/figcaption><\/figure>\n

Why Model Casting is like Editing Film<\/span><\/h2>\n

For those of you who read my article about editing film<\/a><\/strong> (digital images) and how mind set dependent that is, you might find this article interesting.\u00a0 I am just in the process of casting for a Fashion Campaign and I stopped the process for a moment to think about the challenges of doing so and share some of my immediate impressions with you.<\/p>\n

The first thing I noticed and you may find this really amusing, if the model comp is showing nudity and in most cases they do and the shoot does not require any, it might be best to cover the breasts while casting. As an avid breast lover, I find it literally impossible to cast with any semblance of objectivity, when I have an incredibly beautiful pair of breasts starring at me in the face.\u00a0 So what do I do? I stare directly at the face and do my best to stay centered and focused.<\/p>\n

\"\"<\/a>
Model Casting<\/figcaption><\/figure>
\nWhen it is fashion, always try to find a girl with the most internet and editorial exposure, no matter what the budget, as this will aid in the viral buzz surrounding the use of this model for the campaign when it comes out.\u00a0 This will please everyone concerned, from the client to the ad agency, model and the whole food chain.<\/p>\n

Try to cast outside of the norm as much as you feel is possible.\u00a0 Why? You want someone with stopping power.\u00a0 As you are the one who will make the preliminary decision to send off to the art buyer and art director and perhaps the casting director, make a choice that will leave an impression.\u00a0 They are counting heavily on your input.<\/p>\n

Make sure that you make a pre-choice choice and leave it for a short while and come back later to reassess your choices.\u00a0 You would be amazed how much your frame of mind will affect your choices.That is where it really reminds me of editing film.<\/p>\n

Only use agencies that you would consider for editorial spreads, as they are generally where you will find the most credible models.\u00a0 Don’t compromise here.\u00a0 It is important for your reputation to produce advertising work that looks like what you are showing in your editorial portfolio.\u00a0 That is only my opinion of course.<\/p>\n

I have to get back to my casting, but remember this, that casting is an objective as well as subjective process.\u00a0 It is a balancing act and needs to be taken very seriously.\u00a0 Your model will be the focal point of your campaign or editorial.\u00a0 Choose with the utmost diligence…or not.\u00a0 If I have any further thoughts I will add them later.<\/p>\n","protected":false},"excerpt":{"rendered":"

Casting for a Model is a very serious affair and is like editing film. For those of you who read my article about editing film (digital images) and how mind set dependent that is, you might find this article interesting. <\/p>\n","protected":false},"author":1,"featured_media":17282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[19,205,37],"tags":[56,656,657,955,58,148],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paG8MM-4uH","jetpack-related-posts":[{"id":19407,"url":"https:\/\/thebkmag.com\/rebuild\/models\/fashion-model-castings-real-virtual\/","url_meta":{"origin":17279,"position":0},"title":"Fashion Model Castings Real or Virtual?","author":"Benjamin Kanarek","date":"July 2, 2011","format":false,"excerpt":"Fashion Model castings are one of the most important parts of a fashion or beauty photography editorial or print advertising campaign","rel":"","context":"In "Models"","block_context":{"text":"Models","link":"https:\/\/thebkmag.com\/rebuild\/category\/models\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/07\/Gucci-Spring-2011-eyewear-campaign-campaign-Frida-Giannini-Women-Management-New-York-City-Blog-Yulia-Kharlapanova.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":14856,"url":"https:\/\/thebkmag.com\/rebuild\/fashion-luxury-industry\/get-top-model-fashion-magazine-answercasting-director-answer\/","url_meta":{"origin":17279,"position":1},"title":"How did they Get that Top Model for that Fashion Magazine? The Casting Director might be the answer","author":"Benjamin Kanarek","date":"March 18, 2011","format":false,"excerpt":"You are looking at fashion magazines and you are wondering how did they get that Top Model for that issue - Casting Director might be the answer","rel":"","context":"In "Luxury, Fashion Industry"","block_context":{"text":"Luxury, Fashion Industry","link":"https:\/\/thebkmag.com\/rebuild\/category\/fashion-luxury-industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/03\/6a00e5537c152088340120a600ba3d970c-800wi.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":18023,"url":"https:\/\/thebkmag.com\/rebuild\/models\/politics-fashion-photography-part-24-model-agencies\/","url_meta":{"origin":17279,"position":2},"title":"The Politics of Fashion Photography Part 24 Model Agencies","author":"Benjamin Kanarek","date":"May 27, 2011","format":false,"excerpt":"There are some interesting adages one might wish to use in describing relationships with model agencies. I have dealt with all of them and the one thing I can say is this; It is not so much the model agency, but...","rel":"","context":"In "Models"","block_context":{"text":"Models","link":"https:\/\/thebkmag.com\/rebuild\/category\/models\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/05\/antmcycle10.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":7229,"url":"https:\/\/thebkmag.com\/rebuild\/uncategorized\/casting-chosing-right-model\/","url_meta":{"origin":17279,"position":3},"title":"The Casting – Choosing the right Model","author":"Benjamin Kanarek","date":"March 31, 2010","format":false,"excerpt":"Part of the Fashion Business is knowing how to cast the right model for the shoot that you are doing - The question is, who is the right model?","rel":"","context":"In \"Casting\"","block_context":{"text":"Casting","link":"https:\/\/thebkmag.com\/rebuild\/tag\/casting\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/03\/Baby-Bird.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":900,"url":"https:\/\/thebkmag.com\/rebuild\/technical-tips\/editing-pictures-important-photo-shoot\/","url_meta":{"origin":17279,"position":4},"title":"Why Editing Pictures is as Important as the Photo Shoot?","author":"Benjamin Kanarek","date":"April 15, 2011","format":false,"excerpt":"Editing Pictures is as Important as the Photo Shoot. It can define your style. I am sharing with you my own editing process.","rel":"","context":"In "Technical Tips"","block_context":{"text":"Technical Tips","link":"https:\/\/thebkmag.com\/rebuild\/category\/technical-tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/rebuild\/wp-content\/uploads\/2009\/07\/107202868.KKfXJKfc.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":51,"url":"https:\/\/thebkmag.com\/rebuild\/photography\/put-fashion-beauty-shoot-together\/","url_meta":{"origin":17279,"position":5},"title":"How to put a Fashion or Beauty Shoot Together?","author":"Benjamin Kanarek","date":"February 14, 2012","format":false,"excerpt":"All of the steps to go through to organize a fashion or beauty shoot for a magazine editorial or an advertising campaign.","rel":"","context":"In "Photography"","block_context":{"text":"Photography","link":"https:\/\/thebkmag.com\/rebuild\/category\/photography\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/benjaminkanarekblog.com\/wp-content\/uploads\/2018\/01\/Alice-le-PAIGE-and-Lancelot-Prat-in-Wheels-Up-by-Benjamin-Kanarek-for-SCMP-Style-04.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/benjaminkanarekblog.com\/wp-content\/uploads\/2018\/01\/Alice-le-PAIGE-and-Lancelot-Prat-in-Wheels-Up-by-Benjamin-Kanarek-for-SCMP-Style-04.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/benjaminkanarekblog.com\/wp-content\/uploads\/2018\/01\/Alice-le-PAIGE-and-Lancelot-Prat-in-Wheels-Up-by-Benjamin-Kanarek-for-SCMP-Style-04.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/benjaminkanarekblog.com\/wp-content\/uploads\/2018\/01\/Alice-le-PAIGE-and-Lancelot-Prat-in-Wheels-Up-by-Benjamin-Kanarek-for-SCMP-Style-04.jpg?resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts\/17279"}],"collection":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/comments?post=17279"}],"version-history":[{"count":0,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts\/17279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/media?parent=17279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/categories?post=17279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/tags?post=17279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}