{"id":11673,"date":"2010-11-17T21:27:23","date_gmt":"2010-11-17T20:27:23","guid":{"rendered":"https:\/\/thebkmag.com\/?p=11673"},"modified":"2010-11-17T21:27:23","modified_gmt":"2010-11-17T20:27:23","slug":"the-90th-anniversary-lofficiel-magazine-exhibit-in-sao-paulo-brazil","status":"publish","type":"post","link":"https:\/\/thebkmag.com\/rebuild\/photography\/the-90th-anniversary-lofficiel-magazine-exhibit-in-sao-paulo-brazil\/","title":{"rendered":"The 90th Anniversary L\u2019Officiel Magazine Exhibit in Sao Paulo Brazil"},"content":{"rendered":"

Just wanted to share my pleasant surprise with you about my work being referenced in regards to the\u00a0 90th anniversary of L’Officiel Paris Magazine in Sao Paulo, Brazil. I just found out about it by accident on the internet. Here is the LINK<\/strong><\/p>\n

\"\"<\/p>\n

Here is the original article in Portuguese and then translated in to English via Google Translate.<\/p>\n

Para comemorar os 4 anos de publica\u00e7\u00e3o da L\u2019Officiel no Brasil, est\u00e1 em cartaz no Shopping Iguatemi, aqui em S\u00e3o Paulo,\u00a0 a exposi\u00e7\u00e3o \u201cL\u2019Officiel: 90 anos de Hist\u00f3ria da Moda\u201d que reune capas da edi\u00e7\u00e3o francesa desde seu lan\u00e7amento, em 1921, at\u00e9 os dias de hoje. A mostra \u2013 que \u00e9 in\u00e9dita mundialmente \u2013 exibe mais de 100 imagens do acervo da revista, organizadas por d\u00e9cadas, tra\u00e7ando um panorama da moda internacional nesse per\u00edodo.
\nGente, as capas da revista s\u00e3o t\u00e3o \u00f3timas que j\u00e1 foram tema de um post do Rafa, aqui no F4F, lembram? Por isso, claro que j\u00e1 passamos por l\u00e1 ontem, no coquetel de abertura da exposi\u00e7\u00e3o, e conferimos essa hist\u00f3ria t\u00e3o bacana. \u00c9 uma del\u00edcia reparar nos detalhes, viu? As ilustra\u00e7\u00f5es, os cr\u00e9ditos (que durante muitos anos eram colocados na pr\u00f3pria capa), o logotipo (que antes do \u201cadvento\u201d da identidade visual, n\u00e3o era um logotipo, mas apenas o nome da revista que podia ser escrito de lindas e diferentes formas), a moda, o make e as modelos. Uma \u201caula\u201d \u2013 n\u00e3o s\u00f3 de moda \u2013 muito gostosa.
\nEm 1959 e 2010.
\nFiquei l\u00e1 pirando na mudan\u00e7a \u201cda beleza\u201d das modelos, nas fotos com Photoshop zero (confesso que algumas coisinhas me deram uma leve agonia\u2026 hahaha), nas capas cruas, com foco s\u00f3 na moda mesmo, sem as mil chamadas com as quais estamos acostumados (ali\u00e1s, j\u00e1 repararam que recentemente quem \u00e9 assinante tem recebido edi\u00e7\u00f5es com capas mais clean do que aquelas que v\u00e3o pra banca?) e na padroniza\u00e7\u00e3o meio boring que o marketing e a identidade visual deixaram como heran\u00e7a. Muita coisa pra ver e pensar, ent\u00e3o vai l\u00e1!
\nExposi\u00e7\u00e3o \u201cL\u2019Officiel: 90 anos de Hist\u00f3ria da Moda\u201d
\nDe 9 a 14 de novembro: aberta para o p\u00fablico das 12 \u00e0s 22h
\nLocal: Espa\u00e7o Iguatemi \u2013 Shopping Iguatemi S\u00e3o Paulo
\nEndere\u00e7o: Av. Brigadeiro Faria Lima, 2.232 \u2013 9\u00ba andar \u2013 Jd. Paulistano
\nEntrada Franca
\n\u00d3, depois de S\u00e3o Paulo, a exposi\u00e7\u00e3o \u2013 coordenada por Marie-Jos\u00e9 Jalou, editora da L\u2019Officiel Fran\u00e7a \u2013 segue para a Europa. E mais: a sele\u00e7\u00e3o resultar\u00e1 na edi\u00e7\u00e3o limitada de um livro de colecionador que poder\u00e1 ser comprada nas principais livrarias do pa\u00eds em breve.<\/p><\/blockquote>\n

\"\"<\/p>\n

\n

Portuguese to English translation<\/h3>\n<\/div>\n
\n
\n
To celebrate four years of publication of L’Officiel Brazil, is showing at the Shopping Mall, here in Sao Paulo, the exhibition “L’Officiel: 90 Year History of Fashion” flocking covers the French edition since its launch in 1921 until the present day. The show – which is unprecedented worldwide – features more than 100 images of the issues of the journal, organized by decades, outlining a scenario of international fashion in this period.
\nCelebrities, the magazine covers are so great that already were the subject of a post of Rafah, in the F4F here, remember? So of course they’ve been through there yesterday, the opening cocktail of exposure, and checked this story so great. It’s a delight to worry about details, see? The illustrations, the credits (which for many years were placed on the actual cover), logo (which before the “advent” of the visual identity was not a logo but just the name of the magazine that could be written in different shapes and beautiful ), fashion, make and models. A “lesson” – not just fashion – very tasty.
\nIn 1959 and 2010.
\nI was freaking out there in changing “the beauty” of the models in the pictures with Photoshop scratch (I confess that some things have given me a mild agony … lol), on the covers raw, focused only in the same fashion, without the thousands of calls that we used (by the way, have you noticed that a subscriber who has recently received issues with clean covers more than those who are going to bankroll?) and the standardization means boring that marketing and branding they bequeathed. Much to see and think, then go there!
\nExhibition “L’Officiel: 90 Year History of Fashion”
\nFrom 9-14 November: open to the public from 12 to 22h
\nVenue: Iguatemi – Iguatemi Sao Paulo
\nAddress: Avenida Brigadeiro Faria Lima, 2232-9 \u00ba andar – Jd. Paulistano
\nFree Entry\n<\/div>\n

Oh, after Sao Paulo, the exhibition – co-ordinated by Marie-Jos\u00e9 Jalou, editor of L’Officiel France – head to Europe. Plus, the selection will result in a limited edition collector’s book that can be purchased at major bookstores in the country soon.<\/p><\/blockquote>\n

Above Images \u00a9Benjamin Kanarek<\/strong>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Just wanted to share my pleasant surprise with you about my work being referenced in regards to the\u00a0 90th anniversary of L’Officiel Paris Magazine in Sao Paulo, Brazil. I just found out about it by accident on the internet. Here is the LINK Here is the original article in Portuguese and then translated in to English via Google Translate. Para comemorar os 4 anos de publica\u00e7\u00e3o da L\u2019Officiel no Brasil, est\u00e1 em cartaz no Shopping Iguatemi, aqui em S\u00e3o Paulo,\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":11676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[37],"tags":[707,687,705,97,709],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/thebkmag.com\/rebuild\/wp-content\/uploads\/2010\/11\/web.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paG8MM-32h","jetpack-related-posts":[{"id":20103,"url":"https:\/\/thebkmag.com\/rebuild\/benjamin-kanarek-work\/lofficiel-magazine-1986-model-terry-preece-benjamin-kanarek\/","url_meta":{"origin":11673,"position":0},"title":"L'Officiel Magazine 1986 Model Terry Preece by Benjamin Kanarek","author":"Benjamin Kanarek","date":"July 31, 2011","format":false,"excerpt":"Benjamin Kanarek's Archive from L'Officiel Paris Magazine in 1986, with Canadian model Terry Preece and part of a fashion editorial called \"D\u2019ombre et de Lumi\u00e8re\"","rel":"","context":"In "Benjamin Kanarek Work"","block_context":{"text":"Benjamin Kanarek Work","link":"https:\/\/thebkmag.com\/rebuild\/category\/benjamin-kanarek-work\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/07\/LOfficiel-1986-E-Web.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/07\/LOfficiel-1986-E-Web.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2011\/07\/LOfficiel-1986-E-Web.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":29099,"url":"https:\/\/thebkmag.com\/rebuild\/benjamin-kanarek-work\/captive-seduction-photographer-benjamin-kanareks-archives-officiel-paris-1988\/","url_meta":{"origin":11673,"position":1},"title":""Captive S\u00e9duction" from Benjamin Kanarek's Archives – L'Officiel Paris 1988","author":"Benjamin Kanarek","date":"March 13, 2013","format":false,"excerpt":"Back in 1988, Benjamin Kanarek captured this timeless chic and elegant \"Captivating Seduction\" fashion editorial for L'Officiel Paris.","rel":"","context":"In "Benjamin Kanarek Work"","block_context":{"text":"Benjamin Kanarek Work","link":"https:\/\/thebkmag.com\/rebuild\/category\/benjamin-kanarek-work\/"},"img":{"alt_text":"L'Officiel Paris 1988 \u00c2\u00a9 Benjamin Kanarek","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2013\/03\/Captive-Seduction-Benjamin-Kanarek-archives-l-Officiel-Paris-1988-01.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2013\/03\/Captive-Seduction-Benjamin-Kanarek-archives-l-Officiel-Paris-1988-01.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2013\/03\/Captive-Seduction-Benjamin-Kanarek-archives-l-Officiel-Paris-1988-01.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2013\/03\/Captive-Seduction-Benjamin-Kanarek-archives-l-Officiel-Paris-1988-01.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":22825,"url":"https:\/\/thebkmag.com\/rebuild\/benjamin-kanarek-work\/roberta-chirko-myers-photograph-benjamin-kanarek-archives-lofficiel-paris-magazine\/","url_meta":{"origin":11673,"position":2},"title":"Roberta Chirko Myers from Benjamin Kanarek\u2019s Archives for L'Officiel Paris","author":"Benjamin Kanarek","date":"January 2, 2012","format":false,"excerpt":"It is always fun to go through Benjamin Kanarek\u2018s archives and discover fashion editorials he photographed then and witness how creative he already was in a pre-digital time. This time I found Super Model Roberta Chirko...","rel":"","context":"In "Benjamin Kanarek Work"","block_context":{"text":"Benjamin Kanarek Work","link":"https:\/\/thebkmag.com\/rebuild\/category\/benjamin-kanarek-work\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/01\/Roberta-Chirko-for-LOfficiel-Paris-by-Benjamin-Kanarek-1988-1-560x764.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/01\/Roberta-Chirko-for-LOfficiel-Paris-by-Benjamin-Kanarek-1988-1-560x764.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/01\/Roberta-Chirko-for-LOfficiel-Paris-by-Benjamin-Kanarek-1988-1-560x764.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":28138,"url":"https:\/\/thebkmag.com\/rebuild\/benjamin-kanarek-work\/adriana-sklenarikova-karembeu-officiel-paris-benjamin-kanarek-archives\/","url_meta":{"origin":11673,"position":3},"title":"Adriana Sklenarikova Karembeu for L'Officiel Paris from Benjamin Kanarek's Archives","author":"Benjamin Kanarek","date":"December 9, 2012","format":false,"excerpt":"Back in Benjamin Kanarek's archives, I have just found another jem with this fashion editorial featuring Adriana Sklenarikova Karembeu photographed for L'Officiel Paris from 1995.","rel":"","context":"In "Benjamin Kanarek Work"","block_context":{"text":"Benjamin Kanarek Work","link":"https:\/\/thebkmag.com\/rebuild\/category\/benjamin-kanarek-work\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/12\/Adriana-Sklenarikova-Karembeu-by-Benjamin-Kanarek-for-LOfficiel-Paris-archives-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/12\/Adriana-Sklenarikova-Karembeu-by-Benjamin-Kanarek-for-LOfficiel-Paris-archives-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/12\/Adriana-Sklenarikova-Karembeu-by-Benjamin-Kanarek-for-LOfficiel-Paris-archives-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/12\/Adriana-Sklenarikova-Karembeu-by-Benjamin-Kanarek-for-LOfficiel-Paris-archives-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":28040,"url":"https:\/\/thebkmag.com\/rebuild\/benjamin-kanarek-work\/basques-parisiennes-benjamin-kanarek-archives-officiel-paris\/","url_meta":{"origin":11673,"position":4},"title":"Basques Parisiennes from Benjamin Kanarek's Archives for L'OFFICIEL Paris","author":"Benjamin Kanarek","date":"November 28, 2012","format":false,"excerpt":"Benjamin Kanarek's archives are always a fun trip \"Basques Parisiennes\" is a blast from 1986. The mime was a professional actor hired for the occasion and shot near the Op\u00e9ra de Paris.","rel":"","context":"In "Benjamin Kanarek Work"","block_context":{"text":"Benjamin Kanarek Work","link":"https:\/\/thebkmag.com\/rebuild\/category\/benjamin-kanarek-work\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/11\/Basques-Parisiennes-LOfficiel-Paris-Benjamin-Kanarek-archives-1986-0.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/11\/Basques-Parisiennes-LOfficiel-Paris-Benjamin-Kanarek-archives-1986-0.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/11\/Basques-Parisiennes-LOfficiel-Paris-Benjamin-Kanarek-archives-1986-0.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/11\/Basques-Parisiennes-LOfficiel-Paris-Benjamin-Kanarek-archives-1986-0.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2012\/11\/Basques-Parisiennes-LOfficiel-Paris-Benjamin-Kanarek-archives-1986-0.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":8967,"url":"https:\/\/thebkmag.com\/rebuild\/benjamin-kanarek-work\/supermodels-karen-mulder-kirsten-owen-benjamin-kanarek-lofficiel-paris-archive-1989\/","url_meta":{"origin":11673,"position":5},"title":"Karen Mulder and Kirsten Owen from Benjamin Kanarek's L'Officiel Magazine Archives","author":"Benjamin Kanarek","date":"July 18, 2010","format":false,"excerpt":"Benjamin Kanarek has been asked frequently to share some of his archives and here is a shoot that he did with Karen Mulder and Kirsten Owen, for L'Officiel Paris Magazine, back in 1989.","rel":"","context":"In "Benjamin Kanarek Work"","block_context":{"text":"Benjamin Kanarek Work","link":"https:\/\/thebkmag.com\/rebuild\/category\/benjamin-kanarek-work\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2010\/07\/Karen-Mulder-Kirsten-Owen-archives-lofficiel-1989-by-benjamin-kanarek-11-560x770.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2010\/07\/Karen-Mulder-Kirsten-Owen-archives-lofficiel-1989-by-benjamin-kanarek-11-560x770.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/thebkmag.com\/wp-content\/uploads\/2010\/07\/Karen-Mulder-Kirsten-Owen-archives-lofficiel-1989-by-benjamin-kanarek-11-560x770.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts\/11673"}],"collection":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/comments?post=11673"}],"version-history":[{"count":0,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/posts\/11673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/media\/11676"}],"wp:attachment":[{"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/media?parent=11673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/categories?post=11673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thebkmag.com\/rebuild\/wp-json\/wp\/v2\/tags?post=11673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}